Member Exclusives
The Public Isn’t Buying What Nike Is Selling. Can That Change?
Nike CEO Elliott Hill publicly exuded plenty of confidence during the company’s crucial third-quarter earnings call. That didn’t stop the brand’s stock from hitting an 11-year low.
The Public Isn’t Buying What Nike Is Selling. Can That Change?
Nike CEO Elliott Hill publicly exuded plenty of confidence during the company’s crucial third-quarter earnings call. That didn’t stop the brand’s stock from hitting an 11-year low.
The Game of ‘Selling’ Sustainability
From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.
The Game of ‘Selling’ Sustainability
From H&M’s bid to draw shoppers in with its sustainable positioning, Shein’s new circularity study and a campaign showing athleisure can be made using clean energy, fashion is trying to figure out sustainability’s saleability.
Nike’s Ann Miller Talks the Brand’s Final Four Takeover
Nike is all over the place at the Final Four. The brand sponsors each Final Four team in the men’s and women’s tournaments, with the lone exception of South Carolina (until it switches brands in July). Ann Miller, Nike’s EVP of global sports marketing, talks about the brand’s presence in the tournament and in college sports overall.
Nike’s Ann Miller Talks the Brand’s Final Four Takeover
Nike is all over the place at the Final Four. The brand sponsors each Final Four team in the men’s and women’s tournaments, with the lone exception of South Carolina (until it switches brands in July). Ann Miller, Nike’s EVP of global sports marketing, talks about the brand’s presence in the tournament and in college sports overall.
Maison Margiela’s Upmarket Fragrance Play
The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'
Maison Margiela’s Upmarket Fragrance Play
The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'
Exclusive: Can This Skims’ Alum Make Columbia Sportswear Cool?
Scott Lloyd previously led growth at celebrity disruptor brands like Skims and Savage X Fenty. Now he’s tasked with bringing the same magic to the 88-year-old outdoor label.
Exclusive: Can This Skims’ Alum Make Columbia Sportswear Cool?
Scott Lloyd previously led growth at celebrity disruptor brands like Skims and Savage X Fenty. Now he’s tasked with bringing the same magic to the 88-year-old outdoor label.
What Beauty’s Richest Customers Want
Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.
What Beauty’s Richest Customers Want
Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.
What Will Be the Next Aesop?
The L’Oréal-owned brand has grown considerably since becoming known for its cult-cool hand soap, leaving room for challengers like Evolvetogether, Commune and Sangre de Fruta to take its place.
What Will Be the Next Aesop?
The L’Oréal-owned brand has grown considerably since becoming known for its cult-cool hand soap, leaving room for challengers like Evolvetogether, Commune and Sangre de Fruta to take its place.
Kering Shake-Up Reaches Jeweller DoDo as CEO Exits
DoDo chief Teejana Beenessreesingh has left the company after less than a year in the role, Kering confirmed to BoF as the French group sharpens its focus on its jewellery brands.
Kering Shake-Up Reaches Jeweller DoDo as CEO Exits
DoDo chief Teejana Beenessreesingh has left the company after less than a year in the role, Kering confirmed to BoF as the French group sharpens its focus on its jewellery brands.
Carven Design Director Mark Thomas Exits Brand
Thomas is leaving the historic French fashion house, owned by Chinese group Icicle, after a year in the position.
Carven Design Director Mark Thomas Exits Brand
Thomas is leaving the historic French fashion house, owned by Chinese group Icicle, after a year in the position.
Online Resale Is Booming. Why Are So Many Users Unhappy?
Global secondhand sales are hitting record highs, but the platforms driving the boom are increasingly alienating some sellers with low payouts and logistical issues.
Online Resale Is Booming. Why Are So Many Users Unhappy?
Global secondhand sales are hitting record highs, but the platforms driving the boom are increasingly alienating some sellers with low payouts and logistical issues.
In Shanghai, the Martens-Margiela Synchronicity
Glenn Martens staged an opulent outing that underscored the depth of his connection to Maison Margiela, but the designer may have found his comfort zone too early, writes Angelo Flaccavento.
In Shanghai, the Martens-Margiela Synchronicity
Glenn Martens staged an opulent outing that underscored the depth of his connection to Maison Margiela, but the designer may have found his comfort zone too early, writes Angelo Flaccavento.
Can Shanghai Fashion Week Give Rise to Global Labels?
The Shanghai shows can be formulaic and unoriginal, but China’s fashion capital is producing a handful of talents with the potential to go global, reports Angelo Flaccavento.
Can Shanghai Fashion Week Give Rise to Global Labels?
The Shanghai shows can be formulaic and unoriginal, but China’s fashion capital is producing a handful of talents with the potential to go global, reports Angelo Flaccavento.