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News & Analysis

EssilorLuxottica Starts Buyback to Bolster Stock After Heir Exit

The brand plans to buy back more than €800 million ($932 million) of stock, seeking to bolster investor confidence after a slide in its shares and the exit of an heir of the eyewear maker’s founder from his management roles.


Sports

Exploring Jordan Brand’s Philosophy on the Air Jordan 41

Jordan Brand will soon release the Air Jordan 41 — the latest model in Michael Jordan’s OG signature shoe line. Jason Mayden, Jordan Brand’s vice president of visioneering and chief of design, took some time to chat with The Business of Fashion about the upcoming release, his philosophy around it and why the brand continues to drop a new Air Jordan shoe every year.


Beauty

One Nation Under Blonde

From blonde ‘bombshells’ to ‘blue-haired liberals’, hair has become a soft indicator of political affiliation. But these stereotypes are eroding, even as polarisation deepens.


Retail

Opinion: Shein’s IPO Has Only One Winner

Shein spent years trying to distance itself from China, only to discover that the supply chain underpinning its success was the one thing it couldn’t leave behind. That very ecosystem now appears to be the main beneficiary of a long, tortuous listing writes Bloomberg’s Juliana Liu.


Retail

Gap’s Turnaround Now Hinges on Old Navy

Gap’s cultural resurgence is translating into double-digit sales growth. But sustaining the parent company’s momentum will depend on reviving its much larger Old Navy business, with a new chief executive at the helm.


Sustainability

Why Small Brands Are Unhappy About the EU’s Newest Regulation

Owners of small businesses have taken to social media to complain about a new EU packaging rule they say creates costs and complexities they aren't equipped to handle. Here's what you need to know about it.


Retail

Why Vince and Authentic Brands Group Bought a Stake in Drake’s OVO

The contemporary label is betting it can use its back-end logistics and wholesale relationships to accelerate Drake’s 15-year-old streetwear label while initiating a broader multi-brand platform for Vince.


Marketing

The #RushTok Marketing Strategies That Work

Five years after sorority rush first went viral, #RushTok has become a full-blown marketing machine, pushing brands to refine and extend their playbooks as competition intensifies.


Beauty

At a $10.1 Billion Valuation, Whoop Turns to Women

The US wearables company is hoping to add more female customers with the launch of a new, more elevated design.


Sports

Nike on Pace for Worst Year Since Jordan’s 1993 Retirement

The company’s stock has plunged 39 percent this year as Nike’s sportswear division struggles to compete with challenges like On and Hoka.


Media

Meta Says It Will Pay Up to $18 Billion Over Social Media Claim

The landmark settlements will resolve allegations from multiple US states that the company purposefully designed Facebook and Instagram to encourage compulsive use among youths


Beauty

US-Canada Cosmetic Tariffs Threaten the $10 Beauty Impulse Buy

L’Oréal and Estée Lauder Companies are among the major beauty companies exposed to the new 50 percent tariffs through their manufacturing operations.