Ulta Beauty Raises 2026 Guidance as Sales Rise 8.9%
The beauty retailer’s fiscal second-quarter growth was driven by fragrance, K-beauty and store expansion, said CEO Kecia Steelman.
Liz Flora
Liz Flora is a Beauty Correspondent at The Business of Fashion (BoF). Based in Los Angeles, she has also reported from New York and Beijing. Previously, she was the West Coast Correspondent at Glossy and host of the Glossy Beauty Podcast. Her work has also appeared in Women’s Wear Daily, CNN Style, Artnet, Slate and The Atlantic. She holds a master’s degree from Columbia University and a bachelor’s degree from the University of Chicago.
Beauty
How David Is Making Protein Sexy
Fresh off a $2.25 billion valuation for its parent company, the wellness startup has a new launch, campaign and mandate to conquer calorie-counting consumers.
How David Is Making Protein Sexy
Fresh off a $2.25 billion valuation for its parent company, the wellness startup has a new launch, campaign and mandate to conquer calorie-counting consumers.
Beauty
What Sephora’s TikTok Shop Launch Means for Beauty
The debut of the retailer’s new TikTok Shop storefront, which offers limited-edition exclusive products released each month, changes the rules of beauty retail.
What Sephora’s TikTok Shop Launch Means for Beauty
The debut of the retailer’s new TikTok Shop storefront, which offers limited-edition exclusive products released each month, changes the rules of beauty retail.
Beauty
What’s Driving Saudi Arabia’s Beauty Transformation
The country has emerged as the GCC region’s largest cosmetics market as societal change spurs sales and homegrown brands.
What’s Driving Saudi Arabia’s Beauty Transformation
The country has emerged as the GCC region’s largest cosmetics market as societal change spurs sales and homegrown brands.
Beauty
For Teen Boys, Beauty Is Suddenly Cool
While talk of tween beauty typically centres around gourmand body sprays and skincare for girls, Gen Alpha boys are buying up luxury fragrances and TikTok-famous hair products.
For Teen Boys, Beauty Is Suddenly Cool
While talk of tween beauty typically centres around gourmand body sprays and skincare for girls, Gen Alpha boys are buying up luxury fragrances and TikTok-famous hair products.
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Beauty
Cushion Foundations Dominate in Asia. Now, They’re Going Global.
One of Asia’s biggest beauty product categories had failed to translate globally for over a decade, but it may finally be seeing its moment.
Cushion Foundations Dominate in Asia. Now, They’re Going Global.
One of Asia’s biggest beauty product categories had failed to translate globally for over a decade, but it may finally be seeing its moment.
Beauty
How Beauty Brands Scale Past Retail Exclusivity
Expansion beyond an exclusive retail arrangement brings new growth, but brands must have the resources to make sure both old and new partners remain happy.
How Beauty Brands Scale Past Retail Exclusivity
Expansion beyond an exclusive retail arrangement brings new growth, but brands must have the resources to make sure both old and new partners remain happy.
Beauty
Beauty’s Favourite Celebrity Face: One That’s Not Everywhere
At a time when celebrities are expected to act like influencers, beauty companies are betting that underexposed talent can drive a bigger return on investment.
Beauty’s Favourite Celebrity Face: One That’s Not Everywhere
At a time when celebrities are expected to act like influencers, beauty companies are betting that underexposed talent can drive a bigger return on investment.
Beauty
How Beauty Can Still Woo Venture Capital
Venture capital investments in beauty may be far from their DTC-era peak, but brands are still securing early-stage funds with firms across categories.
How Beauty Can Still Woo Venture Capital
Venture capital investments in beauty may be far from their DTC-era peak, but brands are still securing early-stage funds with firms across categories.
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Beauty
The Emerging Niche Fragrance Hotspots
From New York’s “Perfume Alley” to London’s Mayfair, the next generation of niche perfume brands are creating veritable fragrance districts across shopping destinations in major cities.
The Emerging Niche Fragrance Hotspots
From New York’s “Perfume Alley” to London’s Mayfair, the next generation of niche perfume brands are creating veritable fragrance districts across shopping destinations in major cities.
Beauty
Secret Alchemist, Sarelly and Borntostandout Are Among the Winners of The Business of Beauty Global Awards 2026
From emerging challengers to established disruptors, this year's Global Awards winners are setting a new benchmark for beauty entrepreneurship.
Secret Alchemist, Sarelly and Borntostandout Are Among the Winners of The Business of Beauty Global Awards 2026
From emerging challengers to established disruptors, this year's Global Awards winners are setting a new benchmark for beauty entrepreneurship.
Beauty
Sephora CEO Guillaume Motte on Creating Demand and Scaling Desire
The beauty retailer’s chief executive spoke at day two of The Business of Beauty Global Forum about the strategies that have led to $5 billion in growth over the past three years.
Sephora CEO Guillaume Motte on Creating Demand and Scaling Desire
The beauty retailer’s chief executive spoke at day two of The Business of Beauty Global Forum about the strategies that have led to $5 billion in growth over the past three years.
Beauty
The Business of Beauty Global Forum: Inside the Industry
Guillaume Motte, Jane Hertzmark Hudis and Cassandra Grey were among the speakers unpacking the most pressing topics for the industry in the second session of The Business of Beauty Global Forum 2026.
The Business of Beauty Global Forum: Inside the Industry
Guillaume Motte, Jane Hertzmark Hudis and Cassandra Grey were among the speakers unpacking the most pressing topics for the industry in the second session of The Business of Beauty Global Forum 2026.
The News in Brief
Soshe Launches at Ulta Beauty
The refillable clean makeup brand will enter the complexion category as it makes its debut across over 700 Ulta Beauty doors.
Coty Announces Leadership Changes
The beauty company revealed three executive departures and a new structure to its prestige division as it pursues its comeback strategy.
Deepica Mutyala’s Live Tinted Appoints New CEO
Sherry Jhawar is stepping into the leadership position, while founder Mutyala will remain a board member with the skincare and makeup label.
US Food and Drug Administration Approves New Sunscreen Filter
The US sunscreen market reaches a regulatory milestone as the FDA approves the first new UV filter for wide industry use since 1999.
Ouai Names Susan Kim CEO
Kim joins Jen Atkin’s hair-care label from Kopari; Atkin will remain in her role as chief creative officer.
Medicube Parent APR Reports 123% Revenue Growth
The K-beauty company’s rapid first-quarter growth came almost entirely from international markets.
Adwoa Beauty to Enter Liquidation
A Texas court ruled that the hair-care label’s bankruptcy filing be converted to Chapter 7.