Skip to main content

Liz Flora

Liz Flora is a Beauty Correspondent at The Business of Fashion (BoF). Based in Los Angeles, she has also reported from New York and Beijing. Previously, she was the West Coast Correspondent at Glossy and host of the Glossy Beauty Podcast. Her work has also appeared in Women’s Wear Daily, CNN Style, Artnet, Slate and The Atlantic. She holds a master’s degree from Columbia University and a bachelor’s degree from the University of Chicago.

    Beauty

    Beauty’s Favourite Celebrity Face: One That’s Not Everywhere

    At a time when celebrities are expected to act like influencers, beauty companies are betting that underexposed talent can drive a bigger return on investment.

    Beauty

    Beauty’s Favourite Celebrity Face: One That’s Not Everywhere

    At a time when celebrities are expected to act like influencers, beauty companies are betting that underexposed talent can drive a bigger return on investment.


    Beauty

    How Beauty Can Still Woo Venture Capital

    Venture capital investments in beauty may be far from their DTC-era peak, but brands are still securing early-stage funds with firms across categories.

    Beauty

    How Beauty Can Still Woo Venture Capital

    Venture capital investments in beauty may be far from their DTC-era peak, but brands are still securing early-stage funds with firms across categories.


    Beauty

    The Emerging Niche Fragrance Hotspots

    From New York’s “Perfume Alley” to London’s Mayfair, the next generation of niche perfume brands are creating veritable fragrance districts across shopping destinations in major cities.

    Beauty

    The Emerging Niche Fragrance Hotspots

    From New York’s “Perfume Alley” to London’s Mayfair, the next generation of niche perfume brands are creating veritable fragrance districts across shopping destinations in major cities.


    Beauty

    Secret Alchemist, Sarelly and Borntostandout Are Among the Winners of The Business of Beauty Global Awards 2026

    From emerging challengers to established disruptors, this year's Global Awards winners are setting a new benchmark for beauty entrepreneurship.

    Beauty

    Secret Alchemist, Sarelly and Borntostandout Are Among the Winners of The Business of Beauty Global Awards 2026

    From emerging challengers to established disruptors, this year's Global Awards winners are setting a new benchmark for beauty entrepreneurship.


    ADVERTISEMENT

    Beauty

    Sephora CEO Guillaume Motte on Creating Demand and Scaling Desire

    The beauty retailer’s chief executive spoke at day two of The Business of Beauty Global Forum about the strategies that have led to $5 billion in growth over the past three years.

    Beauty

    Sephora CEO Guillaume Motte on Creating Demand and Scaling Desire

    The beauty retailer’s chief executive spoke at day two of The Business of Beauty Global Forum about the strategies that have led to $5 billion in growth over the past three years.


    Beauty

    The Business of Beauty Global Forum: Inside the Industry

    Guillaume Motte, Jane Hertzmark Hudis and Cassandra Grey were among the speakers unpacking the most pressing topics for the industry in the second session of The Business of Beauty Global Forum 2026.

    Beauty

    The Business of Beauty Global Forum: Inside the Industry

    Guillaume Motte, Jane Hertzmark Hudis and Cassandra Grey were among the speakers unpacking the most pressing topics for the industry in the second session of The Business of Beauty Global Forum 2026.


    Beauty

    Embodying the Moment: Paloma Elsesser on Beauty, Bodies and Business

    The model and muse explained her supermodel origin story and her plans for her next act onstage at The Business of Beauty Global Forum.

    Beauty

    Embodying the Moment: Paloma Elsesser on Beauty, Bodies and Business

    The model and muse explained her supermodel origin story and her plans for her next act onstage at The Business of Beauty Global Forum.


    Beauty

    The Business of Beauty Global Forum: Our Place in Culture

    Paloma Elsesser, Byunghoon Kim and Emma Dabiri discussed the global cultural shifts transforming today’s beauty standards on the first day of The Business of Beauty Global Forum 2026.

    Beauty

    The Business of Beauty Global Forum: Our Place in Culture

    Paloma Elsesser, Byunghoon Kim and Emma Dabiri discussed the global cultural shifts transforming today’s beauty standards on the first day of The Business of Beauty Global Forum 2026.


    ADVERTISEMENT

    Beauty

    Legal or Not, the Peptide Boom Is Here

    Telemedicine is gearing up for a windfall if the FDA legalises peptides popular with wellness influencers, but long-run brand equity will depend on evidence and efficacy.

    Beauty

    Legal or Not, the Peptide Boom Is Here

    Telemedicine is gearing up for a windfall if the FDA legalises peptides popular with wellness influencers, but long-run brand equity will depend on evidence and efficacy.


    Beauty

    The Kids’ Beauty Craze Hits Bathtime

    Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.

    Beauty

    The Kids’ Beauty Craze Hits Bathtime

    Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.


    Beauty

    Can Beauty Crack the World Cup?

    As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.

    Beauty

    Can Beauty Crack the World Cup?

    As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.


    Beauty

    L’Oréal Scents World’s First AI Art Museum

    The beauty conglomerate has become the founding ‘olfactory’ partner of Dataland, embracing the technology that L’Oréal’s Cyril Chapuy calls the ‘luxury of tomorrow.’

    Beauty

    L’Oréal Scents World’s First AI Art Museum

    The beauty conglomerate has become the founding ‘olfactory’ partner of Dataland, embracing the technology that L’Oréal’s Cyril Chapuy calls the ‘luxury of tomorrow.’