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The Business of Fashion

Liz Flora

Liz Flora is a Beauty Correspondent at The Business of Fashion (BoF). Based in Los Angeles, she has also reported from New York and Beijing. Previously, she was the West Coast Correspondent at Glossy and host of the Glossy Beauty Podcast. Her work has also appeared in Women’s Wear Daily, CNN Style, Artnet, Slate and The Atlantic. She holds a master’s degree from Columbia University and a bachelor’s degree from the University of Chicago.

    Beauty

    Post-Exit Founders Are Racing to Their Second Acts

    For a new generation of beauty founders, the timeline between selling one brand and launching a new one has shrunk rapidly. It’s just as well: Founders can’t wait to get their hands dirty again.

    Beauty

    Depthi Is K-Beauty Giant Goodai’s Newest Label

    The Korean conglomerate has unveiled its second incubated skincare line, Depthi, shifting its focus to in-house brands after years of acquisitions.

    Beauty

    How Brands Can Get Category Expansion Right

    Successfully launching a new beauty segment can bring brands fast growth as well as longevity. But in an era of chasing viral trends and hype, companies need to balance quick product development with a coherent point of view, or risk losing their identity entirely.

    Beauty

    The Indie Beauty Guide to GEO

    While conglomerates like L’Oréal and Estée Lauder dominate chatbot recommendations, independent labels like Divi and Omnilux are boosting AI traffic by targeting niche queries and overhauling backend data.

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    Topics

    How Beauty Can Avoid Accidental Copycats

    The manufacturer of the gel eye masks that broke the internet weighs in on why Fenty Beauty, Huda Beauty, and Glow Recipe announced the same product within a week.

    Beauty

    The Korean Challenger Taking on Global Giants

    Goodai is the latest indie breakout to toy with trading in the public markets.

    Beauty

    C-Beauty’s Global Moment Is Now

    From Proya to Florasis, Chinese beauty brands are looking for opportunities abroad amid an uneven domestic market. Retailers around the world are eager to stock them.

    Beauty

    How David Is Making Protein Sexy

    Fresh off a $2.25 billion valuation for its parent company, the wellness startup has a new launch, campaign and mandate to conquer calorie-counting consumers.

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    Beauty

    What Sephora’s TikTok Shop Launch Means for Beauty

    The debut of the retailer’s new TikTok Shop storefront, which offers limited-edition exclusive products released each month, changes the rules of beauty retail.

    Beauty

    What’s Driving Saudi Arabia’s Beauty Transformation

    The country has emerged as the GCC region’s largest cosmetics market as societal change spurs sales and homegrown brands.

    Beauty

    For Teen Boys, Beauty Is Suddenly Cool

    While talk of tween beauty typically centres around gourmand body sprays and skincare for girls, Gen Alpha boys are buying up luxury fragrances and TikTok-famous hair products.

    Beauty

    Cushion Foundations Dominate in Asia. Now, They’re Going Global.

    One of Asia’s biggest beauty product categories had failed to translate globally for over a decade, but it may finally be seeing its moment.