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The Business of Fashion

Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. A beauty specialist, Daniela has previously been a beauty editor for both British Vogue and Vogue Business, and worked for Refinery29 and Space NK. Daniela's writing has appeared in the Financial Times, New York Magazine, Elle and Grazia.

    Beauty

    Founders Must Have Influence, Too

    Whilst also building their business and their teams, everyday founders are realising they’re at a disadvantage if they don’t build their personal brand at the same time.

    Beauty

    Cardi B’s Plan to Win Haircare: the Beauty Supply Store

    For her brand’s retail debut, the rapper eschewed big box chains in favour of beauty supply stores. The Business of Beauty rides along in a front-row seat to her vision.

    Beauty

    The Categories Where ‘Clean’ Still Matters

    So-called ‘clean’ skincare has lost its appeal as shoppers favour more clinically proven products. But in cosmetics and fragrance, the appetite is only growing.

    Beauty

    The New Platform Bringing Latin Beauty to the World

    L-Beauty, a new e-commerce site created by the non-profit organisation Latinas in Beauty wants to introduce shoppers, retailers and investors to emergent Latin-owned brands.

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    Beauty

    We’re Never Getting Out of Pretty Prison

    Hulu’s new exposé into the 2000s makeover show 'The Swan' arrives at an uncomfortable moment for an industry wedded to the idea of 'glowing up.'

    Beauty

    Has Beauty Run Out of New Fragrance Ideas?

    Fashion and luxury houses like Dior and Balenciaga are reissuing discontinued scents in lieu of new juices. But nostalgia is no substitute for innovation.

    Beauty

    The Rise, Fall and Rebirth of Morphe

    After emerging from bankruptcy, the 2010s megabrand has quietly reshaped its makeup business for a new climate. To become a legacy label, it also needs to regain its place in the zeitgeist.

    Beauty

    Vegamour Acquired by Belle Brands

    The premium hair care line, known for its anti-hair-loss serums and supplements, has been acquired by the private equity-backed platform.

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    Beauty

    How Body Care Became Beauty’s Most Covetable Category

    With a raft of high-profile acquisitions, sponsors and strategics are looking at the segment with fresh interest. That’s making it harder to stand out, but smart brands are focussing on ownable niches.

    Beauty

    Who’s Winning and Losing in Beauty’s First Half

    BoF Senior Beauty Correspondent Daniela Morosini joins Sheena Butler-Young on The Debrief to break down what 2026 earnings so far reveal about the state of beauty — where growth is concentrated, where the cracks are showing, and what to watch in the second half.

    Beauty

    Wella Company’s IPO Plan: Wipe Out Debt, Win New Customers

    After swinging back to profit, the American hair and nail care company has filed to go public, with plans to deleverage its business and take on the competition.

    Beauty

    How AI’s Nouveau Riche Are Spending on Beauty

    Silicon Valley is minting new multi-millionaires — and billionaires — at a rapid rate, as tech firms like SpaceX, OpenAI and Anthropic target huge IPOs. Fashion, travel and wellness are benefitting, but not all beauty companies can capitalise on the boom.