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Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. A beauty specialist, Daniela has previously been a beauty editor for both British Vogue and Vogue Business, and worked for Refinery29 and Space NK. Daniela's writing has appeared in the Financial Times, New York Magazine, Elle and Grazia.

    Beauty

    The Niche Retailers That Matter in Beauty

    Premium brands often use niche retailers to signal their luxury positioning and reach discerning customers. But with high fixed costs and a smaller footprint than major retailers, not all are worth the investment.

    Beauty

    The Niche Retailers That Matter in Beauty

    Premium brands often use niche retailers to signal their luxury positioning and reach discerning customers. But with high fixed costs and a smaller footprint than major retailers, not all are worth the investment.


    Beauty

    Gucci Beauty’s Identity Crisis

    Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.

    Beauty

    Gucci Beauty’s Identity Crisis

    Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.


    Beauty

    Gucci Beauty’s Identity Crisis

    This week, Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.

    Beauty

    Gucci Beauty’s Identity Crisis

    This week, Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.


    Beauty

    How a Veteran Beauty Founder Plans to Win Gen Z

    Gregg Renfrew, who launched Counter after buying Beautycounter out of foreclosure, is back with a new brand aimed at getting young shoppers excited about “clean” beauty. 

    Beauty

    How a Veteran Beauty Founder Plans to Win Gen Z

    Gregg Renfrew, who launched Counter after buying Beautycounter out of foreclosure, is back with a new brand aimed at getting young shoppers excited about “clean” beauty. 


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    Beauty

    Building the World of Health Tech: Oura’s Tom Hale on its IPO and What’s Next

    The leader of the cutting-edge wearables firm, recently valued at $11 billion, told the audience at The Business of Beauty Global Forum that the business of health tech needs to be founded on retention and habit creation.

    Beauty

    Building the World of Health Tech: Oura’s Tom Hale on its IPO and What’s Next

    The leader of the cutting-edge wearables firm, recently valued at $11 billion, told the audience at The Business of Beauty Global Forum that the business of health tech needs to be founded on retention and habit creation.


    Beauty

    The Business of Beauty Global Forum: Beauty’s New Future

    Tom Hale, Violette Serrat, Dr. Fatima Cody Stanford and more explored what the future of beauty will look like, and who will shape it, in the final session of The Business of Beauty Global Forum 2026.

    Beauty

    The Business of Beauty Global Forum: Beauty’s New Future

    Tom Hale, Violette Serrat, Dr. Fatima Cody Stanford and more explored what the future of beauty will look like, and who will shape it, in the final session of The Business of Beauty Global Forum 2026.


    Beauty

    Beauty Brands Want to Own Their Space. It’ll Cost Them.

    As department stores wane in popularity and specialty and e-commerce becomes more saturated, beauty brands are looking to open their own stores to regain ground and control the customer experience. Becoming a retailer, however, is very different to being a wholesaler.

    Beauty

    Beauty Brands Want to Own Their Space. It’ll Cost Them.

    As department stores wane in popularity and specialty and e-commerce becomes more saturated, beauty brands are looking to open their own stores to regain ground and control the customer experience. Becoming a retailer, however, is very different to being a wholesaler.


    Beauty

    Only the Fastest Innovators Are Winning in Beauty

    Shoppers’ thirst for beauty is strong, as conglomerates’ recent earnings reports show. But the major players must find fresh ways to make their assortments stand out from the pack.

    Beauty

    Only the Fastest Innovators Are Winning in Beauty

    Shoppers’ thirst for beauty is strong, as conglomerates’ recent earnings reports show. But the major players must find fresh ways to make their assortments stand out from the pack.


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    Beauty

    Why the Estée Lauder and Puig Deal Collapsed

    The much-telegraphed potential merger fell apart after months of negotiations, the two companies confirmed on Thursday, as they face up to the limits of their strengths and weaknesses.

    Beauty

    Why the Estée Lauder and Puig Deal Collapsed

    The much-telegraphed potential merger fell apart after months of negotiations, the two companies confirmed on Thursday, as they face up to the limits of their strengths and weaknesses.


    Beauty

    How to Win in India

    Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.

    Beauty

    How to Win in India

    Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.


    Beauty

    The Influencers That Make Men Shop for Beauty

    They’re more likely to be athletes, stylists or dermatologists than traditional content creators.

    Beauty

    The Influencers That Make Men Shop for Beauty

    They’re more likely to be athletes, stylists or dermatologists than traditional content creators.


    Beauty

    Can the ‘MAC of Italy’ Make It in America?

    European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.

    Beauty

    Can the ‘MAC of Italy’ Make It in America?

    European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile to India. Until now, success in the hyper-competitive US market has been more elusive, however.