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Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. A beauty specialist, Daniela has previously been a beauty editor for both British Vogue and Vogue Business, and worked for Refinery29 and Space NK. Daniela's writing has appeared in the Financial Times, New York Magazine, Elle and Grazia.

    Beauty

    Vegamour Acquired by Belle Brands

    The premium hair care line, known for its anti-hair-loss serums and supplements, has been acquired by the private equity-backed platform.

    Beauty

    Vegamour Acquired by Belle Brands

    The premium hair care line, known for its anti-hair-loss serums and supplements, has been acquired by the private equity-backed platform.


    Beauty

    How Body Care Became Beauty’s Most Covetable Category

    With a raft of high-profile acquisitions, sponsors and strategics are looking at the segment with fresh interest. That’s making it harder to stand out, but smart brands are focussing on ownable niches.

    Beauty

    How Body Care Became Beauty’s Most Covetable Category

    With a raft of high-profile acquisitions, sponsors and strategics are looking at the segment with fresh interest. That’s making it harder to stand out, but smart brands are focussing on ownable niches.


    Beauty

    Who’s Winning and Losing in Beauty’s First Half

    BoF Senior Beauty Correspondent Daniela Morosini joins Sheena Butler-Young on The Debrief to break down what 2026 earnings so far reveal about the state of beauty — where growth is concentrated, where the cracks are showing, and what to watch in the second half.

    Beauty

    Who’s Winning and Losing in Beauty’s First Half

    BoF Senior Beauty Correspondent Daniela Morosini joins Sheena Butler-Young on The Debrief to break down what 2026 earnings so far reveal about the state of beauty — where growth is concentrated, where the cracks are showing, and what to watch in the second half.


    Beauty

    Wella Company’s IPO Plan: Wipe Out Debt, Win New Customers

    After swinging back to profit, the American hair and nail care company has filed to go public, with plans to deleverage its business and take on the competition.

    Beauty

    Wella Company’s IPO Plan: Wipe Out Debt, Win New Customers

    After swinging back to profit, the American hair and nail care company has filed to go public, with plans to deleverage its business and take on the competition.


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    Beauty

    How AI’s Nouveau Riche Are Spending on Beauty

    Silicon Valley is minting new multi-millionaires — and billionaires — at a rapid rate, as tech firms like SpaceX, OpenAI and Anthropic target huge IPOs. Fashion, travel and wellness are benefitting, but not all beauty companies can capitalise on the boom.

    Beauty

    How AI’s Nouveau Riche Are Spending on Beauty

    Silicon Valley is minting new multi-millionaires — and billionaires — at a rapid rate, as tech firms like SpaceX, OpenAI and Anthropic target huge IPOs. Fashion, travel and wellness are benefitting, but not all beauty companies can capitalise on the boom.


    Beauty

    At a $10.1 Billion Valuation, Whoop Turns to Women

    The US wearables company is hoping to add more female customers with the launch of a new, more elevated design.

    Beauty

    At a $10.1 Billion Valuation, Whoop Turns to Women

    The US wearables company is hoping to add more female customers with the launch of a new, more elevated design.


    Beauty

    Beauty Is Growing. Not Everyone’s Benefitting.

    Judging from the world’s largest beauty companies’ earnings reports, the industry’s growth is polarised, with gulfs forming between those gaining ground and those losing it.

    Beauty

    Beauty Is Growing. Not Everyone’s Benefitting.

    Judging from the world’s largest beauty companies’ earnings reports, the industry’s growth is polarised, with gulfs forming between those gaining ground and those losing it.


    Beauty

    Can Estée Lauder Turn a Moment Into Momentum?

    The US cosmetics giant’s stock lifted 17 percent on better-than-expected earnings, but faces challenges in its makeup and hair divisions.

    Beauty

    Can Estée Lauder Turn a Moment Into Momentum?

    The US cosmetics giant’s stock lifted 17 percent on better-than-expected earnings, but faces challenges in its makeup and hair divisions.


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    Beauty

    A Preview of Estée Lauder’s Summer Report Card

    This week, the American company will report its earnings after a quarter that saw an abandoned merger, scrapped brand divestments and executive reshuffling. How will the market react?

    Beauty

    A Preview of Estée Lauder’s Summer Report Card

    This week, the American company will report its earnings after a quarter that saw an abandoned merger, scrapped brand divestments and executive reshuffling. How will the market react?


    Beauty

    Vyrao Finalising Sale

    The premium perfume line, created by former fashion executive Yasmin Sewell, is closing in on a new owner.

    Beauty

    Vyrao Finalising Sale

    The premium perfume line, created by former fashion executive Yasmin Sewell, is closing in on a new owner.


    Beauty

    What Makes a Makeup Artist Brand Work?

    This week, we have a conversation with Katie Jane Hughes about her upcoming retail launch and an explainer on a niche perfume drama.

    Beauty

    What Makes a Makeup Artist Brand Work?

    This week, we have a conversation with Katie Jane Hughes about her upcoming retail launch and an explainer on a niche perfume drama.


    Beauty

    E.l.f Raises Revenue Outlook; Needs Scrappy Thinking to Maintain Growth

    With sales at its core line in decline, the company is tweaking everything from price, geographic distribution and categories to rebuild momentum.

    Beauty

    E.l.f Raises Revenue Outlook; Needs Scrappy Thinking to Maintain Growth

    With sales at its core line in decline, the company is tweaking everything from price, geographic distribution and categories to rebuild momentum.