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The Business of Fashion

Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

The Multi-Versal Self and the Rise of Virtual Fashion

Billions of people across the world call themselves gamers. And as gaming technology improves and increasingly acts as an extension of the real world, it’s becoming a prime market for fashion brands. BoF’s Imran Amed talks to Herman Narula, co-founder and CEO of Improbable to learn more.

The Multi-Versal Self and the Rise of Virtual Fashion

Billions of people across the world call themselves gamers. And as gaming technology improves and increasingly acts as an extension of the real world, it’s becoming a prime market for fashion brands. BoF’s Imran Amed talks to Herman Narula, co-founder and CEO of Improbable to learn more.

What the NFT Gold Rush Means for Fashion

Sales of tweets, memes and other digital assets may change the possibilities for the industry.

What the NFT Gold Rush Means for Fashion

Sales of tweets, memes and other digital assets may change the possibilities for the industry.

NFTs for Fashion: Fad or Opportunity?

A fast-moving market for digital collectibles offers people a new way to communicate status in their increasingly digital lives. How should fashion brands respond?

NFTs for Fashion: Fad or Opportunity?

A fast-moving market for digital collectibles offers people a new way to communicate status in their increasingly digital lives. How should fashion brands respond?

What Happened to the Fashion Podcast Boom?

Brands and retailers launched a panoply of podcasts, with little to show for it in most cases. A new wave of brands have different expectations.

What Happened to the Fashion Podcast Boom?

Brands and retailers launched a panoply of podcasts, with little to show for it in most cases. A new wave of brands have different expectations.

Gucci Is Selling $12 (Virtual) Sneakers

As talk around NFTs heats up, the luxury house is teaming up with AR fashion platform Wanna to expand further in the digital product space.

Gucci Is Selling $12 (Virtual) Sneakers

As talk around NFTs heats up, the luxury house is teaming up with AR fashion platform Wanna to expand further in the digital product space.

Is a New Model for Manufacturing Finally Here?

Ethical denim-maker Saitex’s automated facility in California is a sign that localised, just-in-time manufacturing may be poised for widespread adoption.

Is a New Model for Manufacturing Finally Here?

Ethical denim-maker Saitex’s automated facility in California is a sign that localised, just-in-time manufacturing may be poised for widespread adoption.

BoF LIVE: How To Use Data to Build a Better Brand

In a saturated and ruthlessly competitive retail market, companies need to be smart about leveraging data to engage consumers and understand trends.

BoF LIVE: How To Use Data to Build a Better Brand

In a saturated and ruthlessly competitive retail market, companies need to be smart about leveraging data to engage consumers and understand trends.

#BoFLIVE: How To Use Data to Build a Better Brand

Exclusively for BoF Professional members, a host of experts discuss how big data makes the fashion industry work better, but needs to be used in the right way and for the right things.

#BoFLIVE: How To Use Data to Build a Better Brand

Exclusively for BoF Professional members, a host of experts discuss how big data makes the fashion industry work better, but needs to be used in the right way and for the right things.

At Afterpay, Partnership Beyond Payments

Afterpay can measure partners’ metrics against industry averages, enabling merchants to fine-tune communication strategies and product offerings.

At Afterpay, Partnership Beyond Payments

Afterpay can measure partners’ metrics against industry averages, enabling merchants to fine-tune communication strategies and product offerings.

How to Make Technology a Tool for Connection

Jake Barton, founder and principal of multidisciplinary design firm Local Projects, discussed his approach to technology as a means of driving interaction and engagement at VOICES 2020.

How to Make Technology a Tool for Connection

Jake Barton, founder and principal of multidisciplinary design firm Local Projects, discussed his approach to technology as a means of driving interaction and engagement at VOICES 2020.

How Fashion Can Leverage the Audio Appeal of Clubhouse

At VOICES 2020. Paul Davison and Virgil Abloh discussed the audio-only social network’s potential impact in the fashion industry with BoF’s Imran Amed.

How Fashion Can Leverage the Audio Appeal of Clubhouse

At VOICES 2020. Paul Davison and Virgil Abloh discussed the audio-only social network’s potential impact in the fashion industry with BoF’s Imran Amed.

Michael J. Wolf: When Technology, Media and E-Commerce Collide

The world spent many more hours engaging with technology and media in 2020, said media analyst Michael Wolf at VOICES 2020. Here’s how those habits changed.

Michael J. Wolf: When Technology, Media and E-Commerce Collide

The world spent many more hours engaging with technology and media in 2020, said media analyst Michael Wolf at VOICES 2020. Here’s how those habits changed.

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