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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Michael J. Wolf: When Technology, Media and E-Commerce Collide

The world spent many more hours engaging with technology and media in 2020, said media analyst Michael Wolf at VOICES 2020. Here’s how those habits changed.

Michael J. Wolf: When Technology, Media and E-Commerce Collide

The world spent many more hours engaging with technology and media in 2020, said media analyst Michael Wolf at VOICES 2020. Here’s how those habits changed.


One Big Way Direct-to-Consumer Retail Is Changing

New online marketplaces promise to make it easier for consumers to find their favourite direct-to-consumer brands. Will the model work?

One Big Way Direct-to-Consumer Retail Is Changing

New online marketplaces promise to make it easier for consumers to find their favourite direct-to-consumer brands. Will the model work?


The BoF Podcast: Big Tech’s Threat to Fashion

It’s hard to imagine running a successful brand in 2021 without advertising on Instagram, buying search ads on Google or selling on Amazon. At BoF VOICES, H&M’s Christopher Wylie and venture capitalist Roger McNamee talked about why that’s probably not a good thing — and how the industry can reduce its reliance on tech giants.

The BoF Podcast: Big Tech’s Threat to Fashion

It’s hard to imagine running a successful brand in 2021 without advertising on Instagram, buying search ads on Google or selling on Amazon. At BoF VOICES, H&M’s Christopher Wylie and venture capitalist Roger McNamee talked about why that’s probably not a good thing — and how the industry can reduce its reliance on tech giants.


A Guide to Fashion’s Upcoming IPOs

Mytheresa, Poshmark and ThredUp all plan to go public this year, as does online payment service Affirm. As e-commerce continues to boom, will they succeed on the market?

A Guide to Fashion’s Upcoming IPOs

Mytheresa, Poshmark and ThredUp all plan to go public this year, as does online payment service Affirm. As e-commerce continues to boom, will they succeed on the market?


Data Alone Won’t Save Fashion

Big data is making the fashion industry work better. But it needs to be used in the right way, for the right things.

Data Alone Won’t Save Fashion

Big data is making the fashion industry work better. But it needs to be used in the right way, for the right things.


What Fashion and Beauty Brands Need to Know About a Potential Facebook Breakup

However it plays out, the industry stands to benefit.

What Fashion and Beauty Brands Need to Know About a Potential Facebook Breakup

However it plays out, the industry stands to benefit.


Is Big Tech a Threat to Fashion?

Major technology platforms enable fashion brands to connect with vast audiences of consumers. But that access comes at a price.

Is Big Tech a Threat to Fashion?

Major technology platforms enable fashion brands to connect with vast audiences of consumers. But that access comes at a price.


VOICES 2020: How Technology Is Shaping Culture and Consumption

Session 3 of VOICES 2020 addressed how the pandemic spiked e-commerce activity and time spent online by consumers, escalating the importance of authentic, engaging online platforms and raising more questions about the value of physical products and spaces.

VOICES 2020: How Technology Is Shaping Culture and Consumption

Session 3 of VOICES 2020 addressed how the pandemic spiked e-commerce activity and time spent online by consumers, escalating the importance of authentic, engaging online platforms and raising more questions about the value of physical products and spaces.


Where VCs Are Placing Their Bets

Financiers are pouring money into e-commerce businesses at a record rate, anticipating new pandemic-driven opportunities.

Where VCs Are Placing Their Bets

Financiers are pouring money into e-commerce businesses at a record rate, anticipating new pandemic-driven opportunities.


At Verizon Media, Making Extended Reality Technology Accessible

The media company is seeking to democratise access to 5G-enabled extended reality programmes and has previously partnered with London College of Fashion and HTC.

At Verizon Media, Making Extended Reality Technology Accessible

The media company is seeking to democratise access to 5G-enabled extended reality programmes and has previously partnered with London College of Fashion and HTC.


The Quest to Make Wearable Tech Fashionable

With the launch of a yellow-gold band, Silicon Valley-favourite Oura wants its smart ring to be as stylish as it is functional. Lauren Sherman gives it a test drive.

The Quest to Make Wearable Tech Fashionable

With the launch of a yellow-gold band, Silicon Valley-favourite Oura wants its smart ring to be as stylish as it is functional. Lauren Sherman gives it a test drive.


Why Is Everyone Betting on Farfetch?

The marketplace-turned-platform has emerged, finally, as the clear leader in the race to win luxury’s online shopper, with a path to profitability. What changed?

Why Is Everyone Betting on Farfetch?

The marketplace-turned-platform has emerged, finally, as the clear leader in the race to win luxury’s online shopper, with a path to profitability. What changed?