Skip to main content

Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

The Rise of Google Shopping

Two decades after launching its shopping vertical, and many false starts along the way, the search engine giant has become a force in how people shop for clothes. Here’s how brands can make the most of it.

The Rise of Google Shopping

Two decades after launching its shopping vertical, and many false starts along the way, the search engine giant has become a force in how people shop for clothes. Here’s how brands can make the most of it.


BoF LIVE: How to Tap Instagram Shopping’s Retail and Marketing Potential

Instagram is hoping its checkout feature expansion can create a trustworthy and popular e-commerce platform for retailers.

BoF LIVE: How to Tap Instagram Shopping’s Retail and Marketing Potential

Instagram is hoping its checkout feature expansion can create a trustworthy and popular e-commerce platform for retailers.


The Future of ‘Buy Now, Pay Later’

Paying for purchases in instalments has quickly become ubiquitous online. But Klarna, Affirm and the other fintech players that dominate the space have loftier goals.

The Future of ‘Buy Now, Pay Later’

Paying for purchases in instalments has quickly become ubiquitous online. But Klarna, Affirm and the other fintech players that dominate the space have loftier goals.


#BoFLIVE: The Dos and Don’ts of Livestream Shopping

Live selling via streaming video is a smashing success in China but has yet to catch on with consumers in Europe and the US due to several pain points. Exclusively for BoF Professionals, a host of experts break down the key lessons for brands.

#BoFLIVE: The Dos and Don’ts of Livestream Shopping

Live selling via streaming video is a smashing success in China but has yet to catch on with consumers in Europe and the US due to several pain points. Exclusively for BoF Professionals, a host of experts break down the key lessons for brands.


Why Investors Are Betting on Lyst

This week, the platform raised an $85 million ‘pre-IPO’ round on the back of a fast-growing luxury e-commerce market and significant steps towards realising its ‘Spotify for fashion’ vision.

Why Investors Are Betting on Lyst

This week, the platform raised an $85 million ‘pre-IPO’ round on the back of a fast-growing luxury e-commerce market and significant steps towards realising its ‘Spotify for fashion’ vision.


What the NFT Gold Rush Means for Fashion

The market for digital collectibles is booming. Opportunity or passing fad?

What the NFT Gold Rush Means for Fashion

The market for digital collectibles is booming. Opportunity or passing fad?


How Lyst Plans to Take on Fashion’s E-Commerce Giants

The online fashion platform is gearing up for an IPO with an $85 million funding round and ambitions to become the Spotify of fashion.

How Lyst Plans to Take on Fashion’s E-Commerce Giants

The online fashion platform is gearing up for an IPO with an $85 million funding round and ambitions to become the Spotify of fashion.


New Resale Start-Up Sees Data as the Answer to Courting Luxury Brands

From the creator of shopping app Fancy, the Archivist allows brands to monitor resale activity from 150 platforms that sell preowned fashion.

New Resale Start-Up Sees Data as the Answer to Courting Luxury Brands

From the creator of shopping app Fancy, the Archivist allows brands to monitor resale activity from 150 platforms that sell preowned fashion.


#BoFLIVE: What the NFT Gold Rush Means for Fashion

Over the past few weeks, virtually every industry has seen a high-profile non-fungible token (NFT) deal. Exclusively for BoF Professional members, a host of experts break down how sales of tweets, memes and other digital assets may change the possibilities for the fashion industry.

#BoFLIVE: What the NFT Gold Rush Means for Fashion

Over the past few weeks, virtually every industry has seen a high-profile non-fungible token (NFT) deal. Exclusively for BoF Professional members, a host of experts break down how sales of tweets, memes and other digital assets may change the possibilities for the fashion industry.


Virtual Fashion Platform RTFKT Studios Announces $8 Million Funding Round

Led by Andreessen Horowitz, RTFKT’s new funding round signals new growth expansion for the industry.

Virtual Fashion Platform RTFKT Studios Announces $8 Million Funding Round

Led by Andreessen Horowitz, RTFKT’s new funding round signals new growth expansion for the industry.


The Limits of Virtual Fashion

Digital investments, cryptocurrency volatility and interoperability are all barriers to growth within the market.

The Limits of Virtual Fashion

Digital investments, cryptocurrency volatility and interoperability are all barriers to growth within the market.


Cartier, Prada Link Up with LVMH in Blockchain Alliance

With a shared platform, the luxury giants aim to fight counterfeiting and improve visibility of the supply chain.

Cartier, Prada Link Up with LVMH in Blockchain Alliance

With a shared platform, the luxury giants aim to fight counterfeiting and improve visibility of the supply chain.