Amazon Loses US Court Ban on Perplexity’s AI Shopping Tools
The ruling is the first by a federal appeals court to address whether AI agents acting on behalf of users can legally access online platforms.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
BoF LIVE: The Future of Virtual Fashion
A panel of experts join BoF to discuss how fashion fits into the nuanced worlds of NFTs, the metaverse, crypto and gaming.
BoF LIVE: The Future of Virtual Fashion
A panel of experts join BoF to discuss how fashion fits into the nuanced worlds of NFTs, the metaverse, crypto and gaming.
Unpacking Fashion’s Latest Wave of NFT Sales
What’s selling and who’s buying as fashion brands from Dolce & Gabbana to Rebecca Minkoff jump into the surging NFT market.
Unpacking Fashion’s Latest Wave of NFT Sales
What’s selling and who’s buying as fashion brands from Dolce & Gabbana to Rebecca Minkoff jump into the surging NFT market.
Is Fashion Ready to Put Its Supply Chain on the Blockchain?
H&M and Kering are among the fashion players that have recently launched pilot programmes to trace their supply chains using blockchain technology.
Is Fashion Ready to Put Its Supply Chain on the Blockchain?
H&M and Kering are among the fashion players that have recently launched pilot programmes to trace their supply chains using blockchain technology.
How Selfridges Is Bringing Virtual Fashion to Stores
Fashion may be preparing for a future in the metaverse, but retailers still need to attend to today’s business of selling to physical customers, often in physical stores.
How Selfridges Is Bringing Virtual Fashion to Stores
Fashion may be preparing for a future in the metaverse, but retailers still need to attend to today’s business of selling to physical customers, often in physical stores.
The Technology Turning New Shoppers Into Loyal Customers
Abundant data and advanced analytics are helping brands create new models of their customers’ lifetime value. The aim is to gain better insight into which shoppers are worth investing in.
The Technology Turning New Shoppers Into Loyal Customers
Abundant data and advanced analytics are helping brands create new models of their customers’ lifetime value. The aim is to gain better insight into which shoppers are worth investing in.
Why Streetwear and NFTs Are a Perfect Match
Both trade in heavily hyped, limited-edition products that offer a sense of community. Fashion brands aiming to tap digital art take note.
Why Streetwear and NFTs Are a Perfect Match
Both trade in heavily hyped, limited-edition products that offer a sense of community. Fashion brands aiming to tap digital art take note.
Case Study | Livestreaming: How Brands Can Make It Work
Fashion and beauty companies are betting on livestreaming to engage their communities and generate sales revenue, but the channel remains elusive to many. BoF assesses the prospects and pitfalls of the global livestreaming opportunity to determine how brands can capitalise on this rapidly evolving medium.
Case Study | Livestreaming: How Brands Can Make It Work
Fashion and beauty companies are betting on livestreaming to engage their communities and generate sales revenue, but the channel remains elusive to many. BoF assesses the prospects and pitfalls of the global livestreaming opportunity to determine how brands can capitalise on this rapidly evolving medium.
What #BamaRush Says About Fashion’s Future on TikTok
The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.
What #BamaRush Says About Fashion’s Future on TikTok
The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.
The Future of Payments
The rise of ‘buy now, pay later’ services has changed how people shop online. In the space of a few years, these start-ups have gone from virtually unknown to an integral part of e-commerce, opening up the concepts of credit lines and instalment plans to millions of consumers.
The Future of Payments
The rise of ‘buy now, pay later’ services has changed how people shop online. In the space of a few years, these start-ups have gone from virtually unknown to an integral part of e-commerce, opening up the concepts of credit lines and instalment plans to millions of consumers.
Digital Fashion Player DressX Raises $2 Million
The Artemis Fund and Alpha Edison led the investment round, which will see the digital-only clothing startup build an NFT marketplace.
Digital Fashion Player DressX Raises $2 Million
The Artemis Fund and Alpha Edison led the investment round, which will see the digital-only clothing startup build an NFT marketplace.
How to Tap China’s Next Super App
The short video platform Douyin has big ambitions but fashion and beauty brands are not making the most of its young, highly engaged audience.
How to Tap China’s Next Super App
The short video platform Douyin has big ambitions but fashion and beauty brands are not making the most of its young, highly engaged audience.
How Brands Get Customers Addicted to Shopping
Fashion brands are revamping their loyalty programmes to reward shoppers for everything from reading marketing emails to making a TikTok clip. These casino-like tactics are having a big impact on sales.
How Brands Get Customers Addicted to Shopping
Fashion brands are revamping their loyalty programmes to reward shoppers for everything from reading marketing emails to making a TikTok clip. These casino-like tactics are having a big impact on sales.
THE NEWS IN BRIEF
EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
AI Transparency Rule Shouldn’t Apply to Ads, EU Retail Group Says
Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.
Google and Samsung Reveal Designs of Upcoming Smart Glasses
The companies are collaborating with eyewear makers Warby Parker and Gentle Monster.
Exclusive: Vêtir Valued at $150 Million in New Funding Round
The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.
Amazon Brings AI Update to Its Shopping Search Bar
The tool generates product comparisons or suggestions and will appear by default starting this week for US-based users.
Allbirds Sinks as 582% AI Surge Comes to Screeching Halt
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
Allbirds Soars 461% After Sneaker Firm Rebrands as AI Stock
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.