There’s been an uptick in brands from footwear to luxury adopting the technology as they look to speed up their processes, cut costs and burnish their sustainability credentials.
There’s been an uptick in brands from footwear to luxury adopting the technology as they look to speed up their processes, cut costs and burnish their sustainability credentials.
Fashion image-maker Nick Knight speaks to BoF’s Imran Amed about why he believes in digital creativity and innovation in the metaverse.
Fashion image-maker Nick Knight speaks to BoF’s Imran Amed about why he believes in digital creativity and innovation in the metaverse.
Touting AI-driven personalisation tools, a new e-commerce marketplace called Shoptrue wants to be a one-stop shop for online fashion. But many have tried before — and failed.
Touting AI-driven personalisation tools, a new e-commerce marketplace called Shoptrue wants to be a one-stop shop for online fashion. But many have tried before — and failed.
Nike’s .Swoosh is a platform for customers to learn about web3, collect virtual products like sneakers or jerseys and, eventually, help to co-create them — even potentially earning royalties on their sales.
Nike’s .Swoosh is a platform for customers to learn about web3, collect virtual products like sneakers or jerseys and, eventually, help to co-create them — even potentially earning royalties on their sales.
While turbulence abounds at Meta, TikTok and Twitter, fashion brands must grapple with how to adjust their ad spend and presences on the platforms.
While turbulence abounds at Meta, TikTok and Twitter, fashion brands must grapple with how to adjust their ad spend and presences on the platforms.
NFTs could give brands a way to collect royalties on secondary sales of physical items, but a shift in how NFT marketplaces treat royalties threatens to undermine the idea’s future.
NFTs could give brands a way to collect royalties on secondary sales of physical items, but a shift in how NFT marketplaces treat royalties threatens to undermine the idea’s future.
Alice Delahunt left her role as Ralph Lauren’s chief digital and content officer to strike out on her own and found a new web3 company in the belief that digital fashion is reaching a turning point.
Alice Delahunt left her role as Ralph Lauren’s chief digital and content officer to strike out on her own and found a new web3 company in the belief that digital fashion is reaching a turning point.
The online gaming platform’s joint report with Parsons School of Design sets out the myriad opportunities for both traditional and digital designers creating for the metaverse.
The online gaming platform’s joint report with Parsons School of Design sets out the myriad opportunities for both traditional and digital designers creating for the metaverse.
The new social media app has skyrocketed in popularity over the past year, and brands are still working out whether they have a place on the platform.
The new social media app has skyrocketed in popularity over the past year, and brands are still working out whether they have a place on the platform.
Meta’s earnings this week will provide an opportunity for the company to defend its vision for the metaverse. Fashion remains enthusiastic about the concept, though skepticism is growing.
Meta’s earnings this week will provide an opportunity for the company to defend its vision for the metaverse. Fashion remains enthusiastic about the concept, though skepticism is growing.
Companies are starting to pitch AI tools that can generate new clothing designs from something as simple as a text description.
Companies are starting to pitch AI tools that can generate new clothing designs from something as simple as a text description.
Managing a community and keeping it safe from scams and hacks is no small task, as more fashion brands are learning as they rush to launch their own Discord servers.
Managing a community and keeping it safe from scams and hacks is no small task, as more fashion brands are learning as they rush to launch their own Discord servers.
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.
The companies are collaborating with eyewear makers Warby Parker and Gentle Monster.
The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.
The tool generates product comparisons or suggestions and will appear by default starting this week for US-based users.
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.
The new Meta Ray-Ban glasses have been withheld from the EU due to issues such as supply constraints and EU regulations on removable batteries.