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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

The Best of BoF: Technology’s Tumultuous Year

In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.

The Best of BoF: Technology’s Tumultuous Year

In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.


Can Technology Fill In Fashion’s Missing Data on Emissions?

One start-up has attracted partners like Klarna by offering a way to estimate the carbon footprints for millions of products, despite fashion’s lack of data on its upstream supply chain.

Can Technology Fill In Fashion’s Missing Data on Emissions?

One start-up has attracted partners like Klarna by offering a way to estimate the carbon footprints for millions of products, despite fashion’s lack of data on its upstream supply chain.


The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously

Many of the high-flying concepts and companies that led the charge into the metaverse and web3 have come crashing down to earth. Ironically, this makes it exactly the right time to take these visions of the future seriously, argues Doug Stephens.

The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously

Many of the high-flying concepts and companies that led the charge into the metaverse and web3 have come crashing down to earth. Ironically, this makes it exactly the right time to take these visions of the future seriously, argues Doug Stephens.


How to Invest in Technology During a Recession

Brands that continue building for the future during economic downturns can come out better in the long run, but when resources are limited, deciding where to direct them can be tricky.

How to Invest in Technology During a Recession

Brands that continue building for the future during economic downturns can come out better in the long run, but when resources are limited, deciding where to direct them can be tricky.


Making Augmented Reality Work for Fashion

At VOICES 2022, BoF and Snapchat hosted a conversation between fashion leaders and innovative thinkers on how brands can utilise augmented reality to increase acquisition and deepen relationships with consumers.

Making Augmented Reality Work for Fashion

At VOICES 2022, BoF and Snapchat hosted a conversation between fashion leaders and innovative thinkers on how brands can utilise augmented reality to increase acquisition and deepen relationships with consumers.


Streamlining Shipping and Customer Experience Through Data and AI

FedEx’s ShopRunner is an expedited shipping service offering retailers access to its software ecosystem and consumer insights to streamline their backend pain points. Now, BoF shares insight on how retailers can utilise operational data to optimise customer experience.

Streamlining Shipping and Customer Experience Through Data and AI

FedEx’s ShopRunner is an expedited shipping service offering retailers access to its software ecosystem and consumer insights to streamline their backend pain points. Now, BoF shares insight on how retailers can utilise operational data to optimise customer experience.


The Technology Everyone at VOICES Was Talking About (And It Wasn’t the Metaverse)

The tech likely to have the biggest impact on fashion in the immediate future isn’t virtual reality or NFTs.

The Technology Everyone at VOICES Was Talking About (And It Wasn’t the Metaverse)

The tech likely to have the biggest impact on fashion in the immediate future isn’t virtual reality or NFTs.


Case Study | How to Take the Friction Out of Commerce

Tools and services are helping fashion and beauty industries stem the billions of dollars they reportedly lose due to abandoned carts by taking the friction out of the checkout stage, online and off.

Case Study | How to Take the Friction Out of Commerce

Tools and services are helping fashion and beauty industries stem the billions of dollars they reportedly lose due to abandoned carts by taking the friction out of the checkout stage, online and off.


How Shopify Is Empowering Entrepreneurs Through Technology

Over the past year, Shopify and BoF brought together fashion industry leaders to discuss their learnings, opportunities and challenges they face in a series of roundtables. Now, BoF shares the most actionable insights that emerged with its community.

How Shopify Is Empowering Entrepreneurs Through Technology

Over the past year, Shopify and BoF brought together fashion industry leaders to discuss their learnings, opportunities and challenges they face in a series of roundtables. Now, BoF shares the most actionable insights that emerged with its community.


Can the Right Accessory Take Crypto Mainstream?

Ledger, a maker of hardware wallets for crypto and digital assets, has teamed with the creator of the iPod for a new product it believes could make the technology more desirable to consumers.

Can the Right Accessory Take Crypto Mainstream?

Ledger, a maker of hardware wallets for crypto and digital assets, has teamed with the creator of the iPod for a new product it believes could make the technology more desirable to consumers.


Unpacking the Amazon Ads Opportunity for Fashion

BoF sits down with Tanner Elton, Amazon VP of US Advertising Sales, to discover how fashion brands can effectively market with Amazon Ads.

Unpacking the Amazon Ads Opportunity for Fashion

BoF sits down with Tanner Elton, Amazon VP of US Advertising Sales, to discover how fashion brands can effectively market with Amazon Ads.


Virtual Reality’s Best Use in Fashion May Be For Design

The technology is letting designers create 3D products in a 3D environment, speeding the design process and allowing early concepts to be more spatially accurate.

Virtual Reality’s Best Use in Fashion May Be For Design

The technology is letting designers create 3D products in a 3D environment, speeding the design process and allowing early concepts to be more spatially accurate.