A jury in New York sided with the French luxury house in its year-long legal battle against Mason Rothschild over his digital renditions of its famed Birkin bag.
A jury in New York sided with the French luxury house in its year-long legal battle against Mason Rothschild over his digital renditions of its famed Birkin bag.
A jury may decide as soon as today whether Mason Rothschild’s NFTs infringe on Hermès’ trademarked Birkin bag. But the debate over NFTs is only just beginning.
A jury may decide as soon as today whether Mason Rothschild’s NFTs infringe on Hermès’ trademarked Birkin bag. But the debate over NFTs is only just beginning.
In the opening days of its trial against the MetaBirkins creator, the luxury house revealed some of its own thinking around web3 and virtual worlds.
In the opening days of its trial against the MetaBirkins creator, the luxury house revealed some of its own thinking around web3 and virtual worlds.
Author and tech executive Mo Gawdat explores the arrival of artificial intelligence and how it will eventually affect everyone.
Author and tech executive Mo Gawdat explores the arrival of artificial intelligence and how it will eventually affect everyone.
Supercharged chatbots, hyper-personalised marketing copy and new ways for shoppers to discover fashion online are just a few of the dream applications for ChatGPT and similar AI models.
Supercharged chatbots, hyper-personalised marketing copy and new ways for shoppers to discover fashion online are just a few of the dream applications for ChatGPT and similar AI models.
The crypto market’s dramatic decline hasn’t totally curbed its wild spending, though it does look to be shifting its predilection for loud luxury toward a more discrete sense of style.
The crypto market’s dramatic decline hasn’t totally curbed its wild spending, though it does look to be shifting its predilection for loud luxury toward a more discrete sense of style.
Games have become a cultural force in their own right and the preferred entertainment of Gen-Z, which accounts for a fast-growing share of fashion sales.
Games have become a cultural force in their own right and the preferred entertainment of Gen-Z, which accounts for a fast-growing share of fashion sales.
A new washing machine Samsung developed with Patagonia raises the question of how fashion can best combat its rampant microfibre pollution problem.
A new washing machine Samsung developed with Patagonia raises the question of how fashion can best combat its rampant microfibre pollution problem.
Tools and technologies that shore up a brand’s core business may not get pulses racing quite like NFTs and virtual worlds, but with major economies expecting a slowdown, they’re the sorts of investments that can help brands weather the uncertainty.
Tools and technologies that shore up a brand’s core business may not get pulses racing quite like NFTs and virtual worlds, but with major economies expecting a slowdown, they’re the sorts of investments that can help brands weather the uncertainty.
The US is banning the app from federal government devices and numerous states have taken similar measures. As 2023 gets underway, the pressure on fashion’s new favourite app is only set to increase.
The US is banning the app from federal government devices and numerous states have taken similar measures. As 2023 gets underway, the pressure on fashion’s new favourite app is only set to increase.
A growing number of brands will be experimenting with nascent web3 technologies like NFTs, and learning that careful nurturing is needed to thrive, as The State of Fashion 2023 explains.
A growing number of brands will be experimenting with nascent web3 technologies like NFTs, and learning that careful nurturing is needed to thrive, as The State of Fashion 2023 explains.
BoF technology correspondent Marc Bain unpacks the latest problem plaguing web3 creatives and hopefuls — and what it means for fashion’s future use of the technology.
BoF technology correspondent Marc Bain unpacks the latest problem plaguing web3 creatives and hopefuls — and what it means for fashion’s future use of the technology.
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
Eurocommerce, whose members include H&M and Inditex, argued AI-generated ads should be exempt from a rule requiring disclosure of AI use.
The companies are collaborating with eyewear makers Warby Parker and Gentle Monster.
The AI-powered styling and shopping app raised a $5.5 million Series A as it looks to expand.
The tool generates product comparisons or suggestions and will appear by default starting this week for US-based users.
Shares of the firm, which announced plans to rebrand itself as NewBird AI, sank as much as 31 percent on Thursday.
The struggling sneaker company has announced a pivot to AI computing infrastructure, immediately sending its stock soaring.
The new Meta Ray-Ban glasses have been withheld from the EU due to issues such as supply constraints and EU regulations on removable batteries.