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Sustainability

How fashion can do better for people and the planet.

When Marketing Gets Political

Rothy’s is running a marketing blitz in support of a New York state recycling bill, a sign of fashion’s shifting relationship with politics and advocacy.

When Marketing Gets Political

Rothy’s is running a marketing blitz in support of a New York state recycling bill, a sign of fashion’s shifting relationship with politics and advocacy.


What the Quiet Luxury Trend Means for Sustainability

The understated allure of classic, high quality pieces dovetails with conscious consumption calls to buy less, but better. But brands are treating the idea as just another excuse to sell more clothes.

What the Quiet Luxury Trend Means for Sustainability

The understated allure of classic, high quality pieces dovetails with conscious consumption calls to buy less, but better. But brands are treating the idea as just another excuse to sell more clothes.


Activists Renew Push for Fashion Workers’ Rights Bill

Political lobbyists, TikTok influencers and Amazon’s controversial union leader Chris Smalls gathered Tuesday morning in an unlikely alliance championing New York State’s Fashion Workers Act, a piece of legislation that would grant employment protections for models and other creatives in the industry.

Activists Renew Push for Fashion Workers’ Rights Bill

Political lobbyists, TikTok influencers and Amazon’s controversial union leader Chris Smalls gathered Tuesday morning in an unlikely alliance championing New York State’s Fashion Workers Act, a piece of legislation that would grant employment protections for models and other creatives in the industry.


April Is the Greenwashiest Month

The run-up to Earth Day has ballooned into a month-long marketing moment, even as regulators try to crack down on empty sustainability claims.

April Is the Greenwashiest Month

The run-up to Earth Day has ballooned into a month-long marketing moment, even as regulators try to crack down on empty sustainability claims.


H&M Aims for Faster, Stronger, Circular Business

The Swedish fast fashion giant posted a surprise profit in the first quarter, in part due to its increased stake in resale platform Sellpy. It offers a glimpse at how the company hopes to decouple its growth from impact.

H&M Aims for Faster, Stronger, Circular Business

The Swedish fast fashion giant posted a surprise profit in the first quarter, in part due to its increased stake in resale platform Sellpy. It offers a glimpse at how the company hopes to decouple its growth from impact.


Tapestry Invests in Alternative Leather Company Gen Phoenix

The startup is known for a material that combines recycled leather with polyester fibres.

Tapestry Invests in Alternative Leather Company Gen Phoenix

The startup is known for a material that combines recycled leather with polyester fibres.


The EU’s New Greenwashing Rules, Explained

Fashion brands will need to back up ‘green’ claims or risk fines of at least 4 percent of annual revenue in the offending market. But the regulations still leave a lot open to interpretation.

The EU’s New Greenwashing Rules, Explained

Fashion brands will need to back up ‘green’ claims or risk fines of at least 4 percent of annual revenue in the offending market. But the regulations still leave a lot open to interpretation.


Can a Zero-Carbon Sneaker Make Allbirds Cool Again?

The footwear company says it has cracked its holy-grail goal to develop a net-zero carbon shoe. All investors want is a path to profitability.

Can a Zero-Carbon Sneaker Make Allbirds Cool Again?

The footwear company says it has cracked its holy-grail goal to develop a net-zero carbon shoe. All investors want is a path to profitability.


Kering Sets Goal to Decouple Growth From Climate Impact

The French luxury giant is betting on higher prices and a suite of emerging supply-chain initiatives to help keep growing its business while cutting total greenhouse gas emissions.

Kering Sets Goal to Decouple Growth From Climate Impact

The French luxury giant is betting on higher prices and a suite of emerging supply-chain initiatives to help keep growing its business while cutting total greenhouse gas emissions.


Fashion’s Animal Welfare Taboo

While most brands have banned fur, animal welfare is rarely discussed when it comes to more mainstream and lucrative fabrics like leather.

Fashion’s Animal Welfare Taboo

While most brands have banned fur, animal welfare is rarely discussed when it comes to more mainstream and lucrative fabrics like leather.


Can Pangaia Be More Than a Loungewear Brand?

After swinging to an operating loss of $41 million in 2021, the buzzy fashion startup has stabilised and remains focused on its ambition to build a materials science business.

Can Pangaia Be More Than a Loungewear Brand?

After swinging to an operating loss of $41 million in 2021, the buzzy fashion startup has stabilised and remains focused on its ambition to build a materials science business.


Op-Ed | Demna’s Right, Fashion Entertainment Is a Problem

Clothes have become more like memes than physical goods, moments to take part in online, with catastrophic consequences for the environment, writes Alec Leach.

Op-Ed | Demna’s Right, Fashion Entertainment Is a Problem

Clothes have become more like memes than physical goods, moments to take part in online, with catastrophic consequences for the environment, writes Alec Leach.