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Retail

Analysis and advice from the front lines of the retail transformation.

Why Consumers Are Going to Pay for the Online Return Mess

The pullback on returns comes after the e-commerce sector spent the past two decades removing costs from supply chains and customer service. But returns had barely been touched, leaving them as one of the few places with lots of room for reducing expenses.

Why Consumers Are Going to Pay for the Online Return Mess

The pullback on returns comes after the e-commerce sector spent the past two decades removing costs from supply chains and customer service. But returns had barely been touched, leaving them as one of the few places with lots of room for reducing expenses.


Competition in the Jewellery Market Is Heating Up

Upstart brands with cheaper prices and a wide range of styles are winning over younger consumers.

Competition in the Jewellery Market Is Heating Up

Upstart brands with cheaper prices and a wide range of styles are winning over younger consumers.


What’s Next for The Frankie Shop

The brand, beloved by influencers for its oversized basics, is quietly growing into a juggernaut for contemporary womenswear.

What’s Next for The Frankie Shop

The brand, beloved by influencers for its oversized basics, is quietly growing into a juggernaut for contemporary womenswear.


Why This Black Friday Is Higher Stakes Than Usual for Fashion

After months of speculation, spending next weekend will demonstrate how inflation and the economic downturn are affecting consumer spending. That, plus what else to watch for this week.

Why This Black Friday Is Higher Stakes Than Usual for Fashion

After months of speculation, spending next weekend will demonstrate how inflation and the economic downturn are affecting consumer spending. That, plus what else to watch for this week.


H&M Opens Experiential Williamsburg Store

A departure from its regular format, the fast-fashion retailer is experimenting with a small, hyper-local, curated space in the trendy Brooklyn neighbourhood.

H&M Opens Experiential Williamsburg Store

A departure from its regular format, the fast-fashion retailer is experimenting with a small, hyper-local, curated space in the trendy Brooklyn neighbourhood.


The Debrief | Fashion’s Gen-Z Obsession

The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them.

The Debrief | Fashion’s Gen-Z Obsession

The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them.


What to Watch From This Week’s Retail Earnings Grab Bag

Results from a wide variety of retailers will offer clarity about the health of the fashion industry and the wider economy. That, plus what else to expect in the coming week.

What to Watch From This Week’s Retail Earnings Grab Bag

Results from a wide variety of retailers will offer clarity about the health of the fashion industry and the wider economy. That, plus what else to expect in the coming week.


How to Make Rental Work

After years of trial and error, rental platforms have found new ways to improve margins and acquire customers, such as focussing on niche categories. Profitability remains elusive, however.

How to Make Rental Work

After years of trial and error, rental platforms have found new ways to improve margins and acquire customers, such as focussing on niche categories. Profitability remains elusive, however.


Modernising 40 Years of Tradition

The Italian distributor and licensor of Filson, Barbour and Baracuta plans to broaden its brand portfolio and consumer base as it marks its fortieth anniversary. BoF sits down with co-founder Cristina Calori to learn more.

Modernising 40 Years of Tradition

The Italian distributor and licensor of Filson, Barbour and Baracuta plans to broaden its brand portfolio and consumer base as it marks its fortieth anniversary. BoF sits down with co-founder Cristina Calori to learn more.


BoF LIVE | The Rise of Resale: Luxury as Currency

BoF’s Rahul Malik speaks with Tirath Kamdar of eBay and Fashionphile’s Sarah Davis about new research into why consumers are investing in luxury handbags, watches and jewellery and what this means for high-end resale.

BoF LIVE | The Rise of Resale: Luxury as Currency

BoF’s Rahul Malik speaks with Tirath Kamdar of eBay and Fashionphile’s Sarah Davis about new research into why consumers are investing in luxury handbags, watches and jewellery and what this means for high-end resale.


Adidas, Nike Must Pick Up the Pieces After Antisemitism Ruins Deals

Billions of dollars in revenue were wiped out at the world’s two largest sportswear companies due to antisemitism scandals over the past two weeks, leaving executives to survey the damage as the dust settles at Adidas AG and Nike Inc.

Adidas, Nike Must Pick Up the Pieces After Antisemitism Ruins Deals

Billions of dollars in revenue were wiped out at the world’s two largest sportswear companies due to antisemitism scandals over the past two weeks, leaving executives to survey the damage as the dust settles at Adidas AG and Nike Inc.


Fast Fashion Upstarts Are Using Shein’s Own Strategies Against It

The Chinese retailer’s influence on manufacturing has been just as seismic. Now, the breakneck supply chain pioneered by Shein is allowing a new swathe of brands to make the most of operating in the colossal retailer’s slipstream.

Fast Fashion Upstarts Are Using Shein’s Own Strategies Against It

The Chinese retailer’s influence on manufacturing has been just as seismic. Now, the breakneck supply chain pioneered by Shein is allowing a new swathe of brands to make the most of operating in the colossal retailer’s slipstream.