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Retail

Analysis and advice from the front lines of the retail transformation.

For Nike, Is the Worst Over?

The activewear giant has struggled this year with inventory problems and a slowdown in China. Its results this week may show it’s turned a corner. That, plus what else to watch for in the coming days.

For Nike, Is the Worst Over?

The activewear giant has struggled this year with inventory problems and a slowdown in China. Its results this week may show it’s turned a corner. That, plus what else to watch for in the coming days.


The Year Ahead: Gender-Fluid Fashion Hits the High Street

Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.

The Year Ahead: Gender-Fluid Fashion Hits the High Street

Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.


The Year Ahead: How Income Inequality Is Changing Fashion

Consumers will be unevenly impacted by economic turbulence in the year ahead. Depending on disposable income levels, some will postpone or curtail discretionary purchases, while others will seek out bargains, creating opportunities for off-price, resale and rental channels.

The Year Ahead: How Income Inequality Is Changing Fashion

Consumers will be unevenly impacted by economic turbulence in the year ahead. Depending on disposable income levels, some will postpone or curtail discretionary purchases, while others will seek out bargains, creating opportunities for off-price, resale and rental channels.


The Year Ahead: How to Navigate Formalwear’s Return

Formalwear will continue to be redefined in 2023. The black suit will no longer be a wardrobe staple and consumers will prioritise versatility for work and events, though special occasions will be dominated by statement-making outfits.

The Year Ahead: How to Navigate Formalwear’s Return

Formalwear will continue to be redefined in 2023. The black suit will no longer be a wardrobe staple and consumers will prioritise versatility for work and events, though special occasions will be dominated by statement-making outfits.


How Brands Find Customers in New Markets

Trunk shows, niche newsletters and old fashioned word of mouth are creative ways to reach your target audience without relying on traditional advertising.

How Brands Find Customers in New Markets

Trunk shows, niche newsletters and old fashioned word of mouth are creative ways to reach your target audience without relying on traditional advertising.


The Debrief | How The Frankie Shop Became Instagram’s Favourite Fashion Brand

In the past decade, the independent label has grown from downtown storefront to indie force with $40 million in net sales so far this year. BoF contributor M.C. Nanda breaks down how founder Gaëlle Drevet did it.

The Debrief | How The Frankie Shop Became Instagram’s Favourite Fashion Brand

In the past decade, the independent label has grown from downtown storefront to indie force with $40 million in net sales so far this year. BoF contributor M.C. Nanda breaks down how founder Gaëlle Drevet did it.


BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands

As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.

BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands

As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.


The Debrief | Luxury’s Battle With Counterfeiters

BoF retail correspondent Cathaleen Chen details the consumer shifts that have made it easier — and more popular than ever — to buy luxury dupes.

The Debrief | Luxury’s Battle With Counterfeiters

BoF retail correspondent Cathaleen Chen details the consumer shifts that have made it easier — and more popular than ever — to buy luxury dupes.


What Black Friday Results Spell for Retail

This year’s post-Thanksgiving shopping extravaganza saw solid sales, particularly in stores. Retailers may not be able to shrug off recession concerns just yet though.

What Black Friday Results Spell for Retail

This year’s post-Thanksgiving shopping extravaganza saw solid sales, particularly in stores. Retailers may not be able to shrug off recession concerns just yet though.


How the Fashion World Will Change in 2023

This week, consumer sentiment figures, The State of Fashion 2023 report and BoF VOICES will offer insight into what lies ahead for the fashion industry, consumers and the wider world.

How the Fashion World Will Change in 2023

This week, consumer sentiment figures, The State of Fashion 2023 report and BoF VOICES will offer insight into what lies ahead for the fashion industry, consumers and the wider world.


Frasers Group Acquires Gieves & Hawkes

The acquisition of Gieves & Hawkes, a 250 year-old brand, will secure its long-term future, said Frasers chief executive officer Michael Murray, Ashley’s son-in-law, who took over the reins in May.

Frasers Group Acquires Gieves & Hawkes

The acquisition of Gieves & Hawkes, a 250 year-old brand, will secure its long-term future, said Frasers chief executive officer Michael Murray, Ashley’s son-in-law, who took over the reins in May.


How Experiential Retail Tactics Are Evolving and the Power of Scent

Last week, BoF and Integra Fragrances invited executives from the likes of Kering, Armani, Sunnei, Ginori and La Double J to discover how experiential retail is evolving and the growing significance of scent and sensory marketing.

How Experiential Retail Tactics Are Evolving and the Power of Scent

Last week, BoF and Integra Fragrances invited executives from the likes of Kering, Armani, Sunnei, Ginori and La Double J to discover how experiential retail is evolving and the growing significance of scent and sensory marketing.