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Retail

Analysis and advice from the front lines of the retail transformation.

Some Questions for Adidas About the Future of Yeezy

The activewear giant reports earnings this week and has promised an update on its breakup with Ye. That, plus what else to watch for in the coming days.

Some Questions for Adidas About the Future of Yeezy

The activewear giant reports earnings this week and has promised an update on its breakup with Ye. That, plus what else to watch for in the coming days.


Why Acquiring a Hot DTC Brand Rarely Lives Up to Its Promise

Victoria’s Secret acquired e-commerce brand Adore Me this week, in what’s likely to be the first of many deals between strategics and fast-growing start-ups. But if history is any guide, there’s no guarantee that Adore Me will help usher Victoria’s Secret into the future.

Why Acquiring a Hot DTC Brand Rarely Lives Up to Its Promise

Victoria’s Secret acquired e-commerce brand Adore Me this week, in what’s likely to be the first of many deals between strategics and fast-growing start-ups. But if history is any guide, there’s no guarantee that Adore Me will help usher Victoria’s Secret into the future.


How to Approach Promotions This Holiday Season

Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.

How to Approach Promotions This Holiday Season

Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.


Reimagining the Returns Process to Unlock Growth

BoF sits with Andrew Pease, senior growth director at Happy Returns, and consumer psychologist Kate Nightingale, to hear how companies can transform returns from customer pain point to growth opportunity.

Reimagining the Returns Process to Unlock Growth

BoF sits with Andrew Pease, senior growth director at Happy Returns, and consumer psychologist Kate Nightingale, to hear how companies can transform returns from customer pain point to growth opportunity.


The Holiday Shopping Season Meets Inflation’s Buzzsaw

Consumers are expected to shop earlier and spend less as they adjust their behaviour in the face of rising prices. That, plus what else to watch for this week.

The Holiday Shopping Season Meets Inflation’s Buzzsaw

Consumers are expected to shop earlier and spend less as they adjust their behaviour in the face of rising prices. That, plus what else to watch for this week.


How to Plan Your Retail Footprint

For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship

How to Plan Your Retail Footprint

For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship


The Implications of Gen-Z for the Fashion Industry — in Five Charts

BoF Insights decodes US Gen-Zers’ relationship with fashion and the impact on the market

The Implications of Gen-Z for the Fashion Industry — in Five Charts

BoF Insights decodes US Gen-Zers’ relationship with fashion and the impact on the market


The Next Generation of Luggage Start-Ups

While Away won over millennials with its hard-shell suitcase, newcomers in the category are enticing Gen Z with colourful alternatives as tourism comes booming back.

The Next Generation of Luggage Start-Ups

While Away won over millennials with its hard-shell suitcase, newcomers in the category are enticing Gen Z with colourful alternatives as tourism comes booming back.


Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.

Why Luxury’s Counterfeit Problem Is Getting Worse

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.


Shein Joins Fast Fashion’s Push Into Resale

Big brands are fuelling competition in the fast-growing market as they look to build brand loyalty and benefit from the green glow associated with resale.

Shein Joins Fast Fashion’s Push Into Resale

Big brands are fuelling competition in the fast-growing market as they look to build brand loyalty and benefit from the green glow associated with resale.


Masterclass | Gen-Z and Fashion in the Age of Realism

Gen-Zers are ushering in a new era for style while influencing and shifting buying behaviours. Learn from BoF Insights and a panel of experts on what fashion leaders need to do to appeal to these digital natives.

Masterclass | Gen-Z and Fashion in the Age of Realism

Gen-Zers are ushering in a new era for style while influencing and shifting buying behaviours. Learn from BoF Insights and a panel of experts on what fashion leaders need to do to appeal to these digital natives.


Diane von Furstenberg Makes a (Profitable) Comeback

For the first time in a decade, Diane von Furstenberg is operating in the black. It’s a feat made possible by cutting overall production by half under the brand’s new CEO, Gabby Hirata.

Diane von Furstenberg Makes a (Profitable) Comeback

For the first time in a decade, Diane von Furstenberg is operating in the black. It’s a feat made possible by cutting overall production by half under the brand’s new CEO, Gabby Hirata.