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Retail

Analysis and advice from the front lines of the retail transformation.

Risk, Resilience and Rebalancing in the Apparel Supply Chain

Will a heightened awareness of risk alter global sourcing strategies?


The Future of Online Shopping

From dramatically redesigned websites and shoppable content to two-hour delivery, BoF outlines the services that will define the next era of e-commerce.


You Can’t Predict the Future of Retail, but You Can Prepare for It

In an exclusive excerpt from his new book, ‘Resurrecting Retail: The Future of Business in a Post-Pandemic World,’ Doug Stephens outlines the common pitfalls to which business leaders fall victim when tasked with devising strategies for the future.


How Revolve Pulled Off Its Pandemic Pivot

The retailer transformed itself after the pandemic put a stop to the festivals and influencer events that once drove sales. Here’s what worked and what didn’t.


How Big Is Luxury’s Opportunity Outside Capital Cities?

The pandemic has devastated the tourist centres and retail hubs that sustained luxury’s fashion capitals. As the crisis continues to reshape the nexus of consumer spending, some companies are looking to regional cities for new opportunities.


How to Build a One-on-One Relationship With Your Customer

Luxury retailers have long gone the extra mile to serve top-spending VIPs. Now, more brands are finding ways to scale personalised customer service. Here’s how to get it right.


What’s Next for Streetwear’s Biggest Brands

The new owners of Stone Island and Supreme have lofty expectations for their billion-dollar brands. Is it possible to scale these labels without sacrificing cool?


H&M’s Helena Helmersson on Making Retail More Resilient

H&M Group sank to a loss in the second quarter of 2020 as the pandemic caused sales to plummet 50 percent year-on-year, but it has since recovered faster than expected. The fast fashion giant’s chief executive is focusing on more sustainable business models to drive growth in the coming years.


The Radical Strategy That Drove Nike’s Pandemic Success

How a bold direct-to-consumer push unveiled by former chief executive Mark Parker almost four years ago drove the sportswear giant’s stock price to an all-time high in the middle of a pandemic.


The Retail Footprint of the Future

In the post-pandemic world, conventional approaches to store network optimisation are no longer enough. Fashion brands need to urgently scrutinise their global retail footprint or risk further financial blows in 2021.


No Parties, No Problem: How Fashion Is Selling Holiday Clothes in 2020

In a year where sweatpants, pyjamas and activewear dominated fashion, brands have had to adjust their own offerings just to survive. So, what sells?


The Vaccine Is Finally Here. When Will Fashion See the Benefits?

This week, everyone will be talking about the rollout of Covid-19 vaccines, Saint Laurent’s approach to showing and Nike’s financial results. Get your BoF Professional Cheat Sheet.