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Retail

Analysis and advice from the front lines of the retail transformation.

Why Digital Fashion Companies Are Buying Up Tired Brands

Boohoo Group has bought ailing department store Debenhams, while Asos confirmed it is in talks to acquire Topshop. Why are new digital players targeting fading high street labels?


How Far Can the White House Boost a Fashion Brand?

Michelle Obama catapulted a new set of designers to stardom. With a new administration, what can brands and designers learn from dressing the White House?


The Age of the Enlightened Consumer

More than ever, consumers are looking for spiritual meaning from the products they buy.


The Plan to Bring Supreme to the Masses

This week, everyone will be talking about VF Corp.’s plans for Supreme, Haute Couture Week in Paris and LVMH’s latest financial results. Get your BoF Professional Cheat Sheet.


The BoF Podcast: What Extended Lockdowns and Slow Vaccine Distribution Mean for the Fashion Business

BoF’s Imran Amed and McKinsey’s Achim Berg discuss what the fashion industry can expect as the world continues to battle Covid-19.


After a Strong Start as a Public Company, What’s Next for Mytheresa?

Targeting big spenders with busy schedules, not discount hunters, has been a profitable approach that led to an IPO exceeding expectations. However, competition for those clients is fierce.


What Fashion Wants From a Biden Presidency

Designer and brands can expect a 180-degree turn on topics ranging from climate change to race relations. Here’s what to expect in the new administration’s opening days.


Fashion Leaves the Trump Years Behind

This week, everyone will be talking about the incoming Biden administration, plus Prada and the rest of the men’s shows in Milan and Paris. Get your BoF Professional Cheat Sheet.


How to Sell Subculture to the Masses

Scaling a brand without selling out can be a challenge. Here’s how the likes of Dr Martens, Supreme and Vans have managed it.


These $4,400 Sneakers Are the New Stilettos

Demand for high heel shoes were down 12 percent and heel boots saw a decline of 9 percent from the year before.


The 10 Themes That Will Define the Fashion Agenda in 2021

Each of the 10 defining themes from The Business of Fashion and McKinsey & Company’s authoritative annual report, The State of Fashion 2021, examines a major disruption sparked by Covid-19 and outlines how to overcome obstacles on the road to recovery.


Risk, Resilience and Rebalancing in the Apparel Supply Chain

Will a heightened awareness of risk alter global sourcing strategies?