Asos Names Law Roach ‘Stylist in Residence’
Online fashion retailer Asos has brought on celebrity stylist Law Roach to bring his creative lens and styling approach to its campaigns and recently relaunched magazine.

Blockbuster sales and multi-billion dollar valuations have led to a critical growth stage, with platforms like StockX and Goat delving further into apparel and accessories.

Fashion brands are upping marketing rhetoric and imagery to include a wider range of body types, but many companies are still failing to serve the plus-size consumer.

The party-friendly retailer failed to flourish under Gap Inc., but investor Altamont is looking to cash in on tremendous growth in the online luxury space.

Brands are adapting to the new normal by leaning on casual styles and changing up their marketing messages.

After public scandal threatened its ethical image, CEO Michael Preysman believes the L Catterton-backed disruptor can still win on radical transparency even as competitors lay claim to the sustainable fashion space.

Consumers may be dressing up again but on their feet, they’ll likely stick with comfortable soles and flat heels.

The pandemic amplified shifts in the retail landscape that already had many brands questioning their relationship with wholesale partners. In the latest #BoFLIVE, a host of experts argue the model still has some value.

After over ten years where tight fits dominated denim, consumers are embracing straight and wide-leg styles. But unlike other fading trends, retailers are unlikely to abandon the skinny jean.

A shift in the way people think about pre-loved goods paved the way for the resale platform’s global expansion.

The pandemic has created new opportunities for many brands as online sales have surged. But keeping those new consumers is harder than ever. Exclusively for BoF Professional members, a host of experts discuss how to keep customers coming back for more.

Live selling via streaming video is a smashing success in China but has yet to catch on with consumers in Europe and the US due to several pain points.

As vaccination rates rise and restrictions shrink, brands and retailers will have to reevaluate their plans for the category.
Online fashion retailer Asos has brought on celebrity stylist Law Roach to bring his creative lens and styling approach to its campaigns and recently relaunched magazine.
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