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Retail

Analysis and advice from the front lines of the retail transformation.

Why Preppy J.Crew Staked Its Future on a Streetwear Star

Brendon Babenzien, co-founder of the streetwear brand Noah and former Supreme designer, joins the mall brand’s mens business as creative director. But an updated look won’t solve all of J.Crew’s problems.


The Post-Pandemic Bridal Opportunity

After a year of postponements and cancellations, expect a wedding boom this summer. Brands are updating their strategies to cater to brides buying multiple dresses and shopping online.


Ralph Lauren Sold Club Monaco. What’s Next?

The American retailer joins Gap Inc and others in shedding a smaller label to focus on its core. But the road to growth will be bumpy, analysts say.


Ralph Lauren Sells Club Monaco to Private Equity Firm Regent

The deal concludes a strategic overhaul announced last year.


Why Instagram Still Isn’t a Shopping Destination

Two years after the debut of Instagram Checkout, many brands say their customers are unlikely to make purchases directly through the app.


Duty-Free Giants Offer Free Flights To Lure VIP Shoppers

Flights to nowhere are an attempt by duty-free operators to salvage an industry decimated by Covid-19.


How L Brands Brought Victoria’s Secret Back From the Brink

After spending the last year boosting the lingerie retailer’s financial health, its owner is planning a spinoff.


Is the Consumer Spending Rebound for Real?

This week, everyone will be talking about two key pieces of US economic data, fashion tech earnings and the new Halston miniseries on Netflix.


Renzo Rosso Aims to Unite Italy’s Fashion Industry

The president of Diesel-owner OTB is on a mission to convince Italy’s many small fashion players that their survival depends on working together.


Can Private Equity Win With Fashion E-Commerce?

Gap is offloading Intermix to Altamont Capital Partners, which aims to triple sales on the back of post-pandemic exuberance and e-commerce. Finding a satisfying exit may prove tough.


Can TikTok’s Biggest Stars Build Abercrombie’s Next Brand?

A new partnership with Dixie and Charli D’Amelio, in the form of a brand called Social Tourist, gives a look at the company’s ambitions.


BoF LIVE: How to Build Customer Loyalty

With new product launches increasingly saturating the market, brands rely on customer loyalty more than ever. In the latest #BoFLive, a host of experts explain how retaining customers is just as important as creating a community in the first place.