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Retail

Analysis and advice from the front lines of the retail transformation.

#BoFLIVE: How to Tap Instagram Shopping’s Retail and Marketing Potential

For many fashion brands, Instagram is their main path to customers, and sales. The platform is rapidly introducing new features to make commerce easier — but new obstacles are emerging as well. This week, exclusively for BoF Professional members, an expert panel will break down the current social media landscape.

#BoFLIVE: How to Tap Instagram Shopping’s Retail and Marketing Potential

For many fashion brands, Instagram is their main path to customers, and sales. The platform is rapidly introducing new features to make commerce easier — but new obstacles are emerging as well. This week, exclusively for BoF Professional members, an expert panel will break down the current social media landscape.


Uniqlo Made a Bet on Comfortable Bras. Now It’s Paying Off

The brand, which has been innovating in the segment since the early 2000s, surpassed bra specialist Wacoal last year to become Japan’s top seller of women’s intimates.

Uniqlo Made a Bet on Comfortable Bras. Now It’s Paying Off

The brand, which has been innovating in the segment since the early 2000s, surpassed bra specialist Wacoal last year to become Japan’s top seller of women’s intimates.


How Brands Leverage Word-of-Mouth Marketing

As the cost of advertising on Instagram rises, a growing number of direct-to-consumer brands are relying on their own customers to get the word out.

How Brands Leverage Word-of-Mouth Marketing

As the cost of advertising on Instagram rises, a growing number of direct-to-consumer brands are relying on their own customers to get the word out.


Gap Bets It All on Yeezy

This week, everyone will be talking about Gap’s earnings (and any clues about its upcoming Yeezy line), the return of vacation travel and hopes for a rebound in makeup sales.

Gap Bets It All on Yeezy

This week, everyone will be talking about Gap’s earnings (and any clues about its upcoming Yeezy line), the return of vacation travel and hopes for a rebound in makeup sales.


Oslo’s Historic Steen & Strøm Reopens After $36 Million Facelift

The renovated luxury department store features a new atrium, beauty hall and entrance onto the Norwegian capital’s busiest high street.

Oslo’s Historic Steen & Strøm Reopens After $36 Million Facelift

The renovated luxury department store features a new atrium, beauty hall and entrance onto the Norwegian capital’s busiest high street.


France’s Officine Générale To Open a Dozen New Stores Following Investment From US Fund

Retail locations in New York, Los Angeles, Lyon, and Munich are in the pipeline at the label known for its dressed-down trousers and jackets.

France’s Officine Générale To Open a Dozen New Stores Following Investment From US Fund

Retail locations in New York, Los Angeles, Lyon, and Munich are in the pipeline at the label known for its dressed-down trousers and jackets.


Op-Ed | Why Brendon Babenzien Makes Sense at J.Crew

More than a design update, the American brand needs a clear set of values to make its preppy basics stand apart from competitors much like the values Babenzien has brought to his label Noah, argues Jonathan D. Cohen.

Op-Ed | Why Brendon Babenzien Makes Sense at J.Crew

More than a design update, the American brand needs a clear set of values to make its preppy basics stand apart from competitors much like the values Babenzien has brought to his label Noah, argues Jonathan D. Cohen.


Rothy’s Built a Cult Hero Product For Women. Can It Do the Same With Men?

The direct-to-consumer footwear company is releasing sneakers and loafers in a bid for the men’s footwear market.

Rothy’s Built a Cult Hero Product For Women. Can It Do the Same With Men?

The direct-to-consumer footwear company is releasing sneakers and loafers in a bid for the men’s footwear market.


Why Everyone’s Launching Designer Kidswear

More fashionable retailers and brands are piling into the $145 billion childrenswear market as a generation of founders and their fans age into parenthood.

Why Everyone’s Launching Designer Kidswear

More fashionable retailers and brands are piling into the $145 billion childrenswear market as a generation of founders and their fans age into parenthood.


US Drives Sales Jump at Mytheresa

The e-retailer continued to benefit from the online luxury acceleration brought on by lockdowns, and credited the beginnings of a return to normal life in the US for another strong quarter.

US Drives Sales Jump at Mytheresa

The e-retailer continued to benefit from the online luxury acceleration brought on by lockdowns, and credited the beginnings of a return to normal life in the US for another strong quarter.


Why Preppy J.Crew Staked Its Future on a Streetwear Star

Brendon Babenzien, co-founder of the streetwear brand Noah and former Supreme designer, joins the mall brand’s mens business as creative director. But an updated look won’t solve all of J.Crew’s problems.

Why Preppy J.Crew Staked Its Future on a Streetwear Star

Brendon Babenzien, co-founder of the streetwear brand Noah and former Supreme designer, joins the mall brand’s mens business as creative director. But an updated look won’t solve all of J.Crew’s problems.


Knix Raises $43.5 Million as Investors Bet Big on Period Underwear

Touting its leak-proof technology, the intimates brand plans to expand its assortment of products.

Knix Raises $43.5 Million as Investors Bet Big on Period Underwear

Touting its leak-proof technology, the intimates brand plans to expand its assortment of products.