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The Business of Fashion

Marketing

How new technologies and cultural shifts are rewiring fashion communications.

The Duo Shaking Up the Business of Celebrity Styling

Stylists Zadrian Smith and Sarah Edmiston, who work with the likes of Ariana DeBose and Naomi Scott, are pushing brands to expand with whom they consider working.

The New Rules of Influencer Marketing

CreatorIQ’s Conor Begley shares insight on navigating the evolving social media influencer landscape and the key factors driving success toda

Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells

As seen in its latest collaboration with skate brand Palace, Calvin Klein’s path forward is focused on highlighting its most successful categories like denim and underwear.

BoF LIVE: The New Rules of Influencer Marketing

BoF meets Conor Begley, CSO of CreatorIQ and one of the Tribe Dynamics Co-Founders to discover how businesses can reframe their influencer strategies for success in today’s market.

What Is the Point of Instagram’s Product Tags?

The social network has dramatically opened up access the feature, which lets users buy items without leaving the platform.

Danielle Bernstein Is Launching a WeWoreWhat Credit Card

The card will offer WeWoreWhat fans extra perks, testing the bounds of their loyalty to the controversial influencer.

Fashion Retailers Race to Become Ad Giants

An opportunity has emerged for multi-brand retailers to drive revenue and own first-party data by creating their own digital advertising arms. But they’ll have to move faster than their competitors for a share of the competitive ad market.

The Oscars Red Carpet Is Back. Who’s Watching?

This week, everyone will be talking about the Oscars, plus new environmental regulations in Europe.

Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’

Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.

BoF LIVE: The Complete Guide to Influencer Marketing

A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”

Vintage Fashion’s New Role on the Small Screen

Television shows like “Euphoria,” “And Just Like That” and more are embracing secondhand fashion to give their characters an especially unique on-screen look.

Case Study | The Complete Guide to Influencer Marketing

As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.

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