Nike Football Boss Says World Cup Final ‘Not What We Dreamed’
In a memo reviewed by Bloomberg News, Nike’s vice president and general manager of football acknowledged the tournament’s ending wasn’t the one the company hoped for.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
BoF LIVE: The Complete Guide to Influencer Marketing
A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”
BoF LIVE: The Complete Guide to Influencer Marketing
A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”
Vintage Fashion’s New Role on the Small Screen
Television shows like “Euphoria,” “And Just Like That” and more are embracing secondhand fashion to give their characters an especially unique on-screen look.
Vintage Fashion’s New Role on the Small Screen
Television shows like “Euphoria,” “And Just Like That” and more are embracing secondhand fashion to give their characters an especially unique on-screen look.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
The Euphoria Effect
The stars of the HBO high school drama are racking up brand partnerships, magazine covers and industry influence.
The Euphoria Effect
The stars of the HBO high school drama are racking up brand partnerships, magazine covers and industry influence.
The Instagrammer Who Became a Fashion Powerbroker
A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.
The Instagrammer Who Became a Fashion Powerbroker
A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.
Many Viewers Have Given Up On Awards Shows, But Fashion Hasn’t
The Golden Globes were presented on Twitter, and the Grammys and Critics Choice Awards were postponed. But the power of awards season in fashion remains, even amid uncertainty.
Many Viewers Have Given Up On Awards Shows, But Fashion Hasn’t
The Golden Globes were presented on Twitter, and the Grammys and Critics Choice Awards were postponed. But the power of awards season in fashion remains, even amid uncertainty.
Guess USA Taps ERL Designer Eli Russell Linnetz for Rebrand
The subsidiary of Guess Inc. is betting that the in-demand Los Angeles creative will lend cachet to its new line of ‘premium-priced’ archive-inspired wears.
Guess USA Taps ERL Designer Eli Russell Linnetz for Rebrand
The subsidiary of Guess Inc. is betting that the in-demand Los Angeles creative will lend cachet to its new line of ‘premium-priced’ archive-inspired wears.
The Marketing Metrics That Matter in 2022
Doubts over the reliability of advertising data from platforms and the dubious nature of so-called vanity metrics are forcing marketers to think smarter about how they measure success moving forward.
The Marketing Metrics That Matter in 2022
Doubts over the reliability of advertising data from platforms and the dubious nature of so-called vanity metrics are forcing marketers to think smarter about how they measure success moving forward.
Op-Ed | Sex Doesn’t Sell. Voyeurism Does.
‘Look, don’t touch’ is the ethos that pervades fashion’s exhibitionist post-pandemic look, argues Eugene Rabkin.
Op-Ed | Sex Doesn’t Sell. Voyeurism Does.
‘Look, don’t touch’ is the ethos that pervades fashion’s exhibitionist post-pandemic look, argues Eugene Rabkin.
How to Sell Sunscreen (With a Little Help From the NFT Craze)
Vacation Inc. leveraged the power of community that came when its sister project, internet radio station Poolsuite, dropped blockchain tokens.
How to Sell Sunscreen (With a Little Help From the NFT Craze)
Vacation Inc. leveraged the power of community that came when its sister project, internet radio station Poolsuite, dropped blockchain tokens.
Fashion and Art Collide in Miami
This week, everyone will be talking about fashion crossovers at Art Basel Miami Beach, London’s Fashion Awards and BoF VOICES.
Fashion and Art Collide in Miami
This week, everyone will be talking about fashion crossovers at Art Basel Miami Beach, London’s Fashion Awards and BoF VOICES.
To Hold Gen-Z’s Attention, Brands Need to Show Some Personality
Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.
To Hold Gen-Z’s Attention, Brands Need to Show Some Personality
Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.
THE NEWS IN BRIEF
Taylor Swift Weds in Dior Haute Couture by Jonathan Anderson
The couple also wore custom shoes by Christian Louboutin at their Madison Square Garden ceremony.
The Independents Acquires Production Firm Phantasm Group
The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time when entertainment is an increasingly important lever for fashion.
Mazarine Buys Luxury PR Firm Bacchus
The acquisition bulks up the French creative group with expertise from Bacchus in engaging ultra-high-net-worth individuals.
Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.