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The Business of Fashion

Marketing

How new technologies and cultural shifts are rewiring fashion communications.

Squeezed by Rivals, Spanx Taps Ashley Graham to Embrace Celebrity Marketing

Ashley Graham will serve as the new face of the 22-year-old incumbent shapewear brand in an effort to maintain market share that challengers like Skims are seizing for themselves.

Squeezed by Rivals, Spanx Taps Ashley Graham to Embrace Celebrity Marketing

Ashley Graham will serve as the new face of the 22-year-old incumbent shapewear brand in an effort to maintain market share that challengers like Skims are seizing for themselves.

At the Met Gala, the Red Carpet Was Disrupted By the Real World

The Gilded Age played out on the red carpet as attendees took the era’s opulence — and inequalities — to heart, while real-world news of the Supreme Court’s intention to override Roe v. Wade drastically changed the online conversation in a matter of minutes.

At the Met Gala, the Red Carpet Was Disrupted By the Real World

The Gilded Age played out on the red carpet as attendees took the era’s opulence — and inequalities — to heart, while real-world news of the Supreme Court’s intention to override Roe v. Wade drastically changed the online conversation in a matter of minutes.

The Duo Shaking Up the Business of Celebrity Styling

Stylists Zadrian Smith and Sarah Edmiston, who work with the likes of Ariana DeBose and Naomi Scott, are pushing brands to expand with whom they consider working.

The Duo Shaking Up the Business of Celebrity Styling

Stylists Zadrian Smith and Sarah Edmiston, who work with the likes of Ariana DeBose and Naomi Scott, are pushing brands to expand with whom they consider working.

The New Rules of Influencer Marketing

CreatorIQ’s Conor Begley shares insight on navigating the evolving social media influencer landscape and the key factors driving success toda

The New Rules of Influencer Marketing

CreatorIQ’s Conor Begley shares insight on navigating the evolving social media influencer landscape and the key factors driving success toda

Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells

As seen in its latest collaboration with skate brand Palace, Calvin Klein’s path forward is focused on highlighting its most successful categories like denim and underwear.

Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells

As seen in its latest collaboration with skate brand Palace, Calvin Klein’s path forward is focused on highlighting its most successful categories like denim and underwear.

BoF LIVE: The New Rules of Influencer Marketing

BoF meets Conor Begley, CSO of CreatorIQ and one of the Tribe Dynamics Co-Founders to discover how businesses can reframe their influencer strategies for success in today’s market.

BoF LIVE: The New Rules of Influencer Marketing

BoF meets Conor Begley, CSO of CreatorIQ and one of the Tribe Dynamics Co-Founders to discover how businesses can reframe their influencer strategies for success in today’s market.

What Is the Point of Instagram’s Product Tags?

The social network has dramatically opened up access the feature, which lets users buy items without leaving the platform.

What Is the Point of Instagram’s Product Tags?

The social network has dramatically opened up access the feature, which lets users buy items without leaving the platform.

Danielle Bernstein Is Launching a WeWoreWhat Credit Card

The card will offer WeWoreWhat fans extra perks, testing the bounds of their loyalty to the controversial influencer.

Danielle Bernstein Is Launching a WeWoreWhat Credit Card

The card will offer WeWoreWhat fans extra perks, testing the bounds of their loyalty to the controversial influencer.

Fashion Retailers Race to Become Ad Giants

An opportunity has emerged for multi-brand retailers to drive revenue and own first-party data by creating their own digital advertising arms. But they’ll have to move faster than their competitors for a share of the competitive ad market.

Fashion Retailers Race to Become Ad Giants

An opportunity has emerged for multi-brand retailers to drive revenue and own first-party data by creating their own digital advertising arms. But they’ll have to move faster than their competitors for a share of the competitive ad market.

The Oscars Red Carpet Is Back. Who’s Watching?

This week, everyone will be talking about the Oscars, plus new environmental regulations in Europe.

The Oscars Red Carpet Is Back. Who’s Watching?

This week, everyone will be talking about the Oscars, plus new environmental regulations in Europe.

Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’

Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.

Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’

Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.

BoF LIVE: The Complete Guide to Influencer Marketing

A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”

BoF LIVE: The Complete Guide to Influencer Marketing

A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”

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