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Beauty

Analysis and advice on the fast-evolving beauty business.

Inside YSL Beauty’s Formula for Staying Young

The luxury fragrance brand has proven time and again that it knows how to win over the youth market. Its latest scent, MYSLF, aims to embody Gen-Z ideas around self-expression — to a point.


The BoF Podcast | Why Entrepreneurial Success Is About More Than a Big Exit

When Ben Gorham of Byredo and Monique Rodriguez of Mielle Organics sold the businesses they spent years building, the financial milestone was just the culmination of more meaningful professional journeys that began with a clear sense of purpose.


The Estée Lauder Companies’ New Incubation Ventures Seeks the Next Generation of Beauty Talent in India

New Incubation Ventures expands the scope and scale of the second edition of the Beauty & You India awards programme to celebrate the significant contributions of the beauty ecosystem and to continue its mission to discover, spotlight and propel the next generation of Indian beauty.


What Went Wrong at Amyris?

The manufacturer-turned-incubator has filed for Chapter 11 bankruptcy and put its consumer businesses, including lines from Jonathan Van Ness and Rosie Huntington-Whiteley, up for sale.


Farfetch to Close Beauty Division

The luxury marketplace had hoped to take a “leading position” in the space when it launched cosmetics, skin care and hair care in April 2022 but found it harder than expected to attract shoppers.


Amyris to Shut Down Costa Brazil and Onda Beauty

At least 43 employees across both teams in New York will be let go, according to a person familiar with the matter, as the beauty conglomerate struggles to find its footing.


What Really Happens on a Tarte Influencer Trip

For nearly a decade the beauty brand has built its marketing around sending social media celebrities on lavish vacations, a practice that’s become increasingly controversial. Could a trip to New York for 13 ordinary customers and their plus-ones to see Beyoncé in concert alter that perception? One reporter tagged along to find out.


Beauty TikTok’s Latest Obsessions: Latte Looks, Radiant Skin and the Newest Collaborations

This week, TikTok can’t stop talking about Hailey Bieber’s coffee makeup, Westman Atelier and Charlotte Tilbury’s deal with Disney.


Can James Charles Win Back the Beauty Industry?

The beauty influencer is launching his own brand, Painted, part of a wider comeback effort after allegations of sexual harassment and racist tweets. But are consumers ready to forgive and forget?


What is the Next Great Luxury Beauty Brand?

After a series of multi-billion dollar M&A deals, global beauty giants are taking an alternative route: reviving sleeper labels at the top end of the market.


The Makeup Artist At The Centre of Gen-Z

The “Euphoria” makeup style popularised by Donni Davy is the biggest trend beauty has seen since contouring. Now, her brand, Half Magic, is readying itself to take on cosmetics giants with an Ulta Beauty launch.


What Beauty Needs to Know About the Biggest New Regulations in 80 Years

The Modernization of Cosmetics Regulations Act (MoCRA) transforms the US cosmetics landscape from a self-governing body to a federally regulated industry. And with the first deadline just months away, brands need to take heed of new FDA guidelines.