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Beauty

Analysis and advice on the fast-evolving beauty business.

Are Condoms Ready for the DTC Treatment?

While legacy players such as Trojan and Durex have dominated the male sexual wellness category for decades, new age brands are banking on expanding notions of masculinity, product innovation and approachable storytelling to capture the male-identifying consumer.


The BoF Podcast | Why Brand Marketing Still Matters

What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.


How Selena Gomez Built Rare Beauty

The former Disney star’s brand has seen increasing popularity thanks to social media platforms like TikTok and Instagram.


Beauty TikTok’s Latest Obsessions: Filters Prove Their Relevance

Filters take centre stage on BeautyTok this week, namely the Age, Barbie and Celebrity Makeup Brands filters.


Big Beauty IPOs Are Back

On its first day of trading, Oddity shares jumped 40 percent, giving the parent company of Il Makiage a $2.73 billion valuation.


The Fight For Beauty’s Top Talent

With luxury names like LVMH and Kering revving up their beauty businesses, pure play competitors need to safeguard their most prized possessions: their people.


Fashion’s IPO Window Is Cracking Open — But Only for Some

Il Makiage owner Oddity Tech’s stock-market debut could be the start of a wave of fashion and beauty listings. That, plus what else to watch for in the coming week.


Why Kim Kardashian and Coty Could Be Parting Ways

While the beauty conglomerate is in the midst of restructuring its global business, one of its most famous celebrity founders is said to be taking her brand back.


Why So Many Barbie Beauty Collabs Are Falling Flat

The summer movie’s influence on fashion is undeniable, but most collaborations and product pushes in makeup, skin care and hair care are falling flat.


Why Coty Sees Its Future in France

The US-based beauty conglomerate is exploring a dual listing on the Paris Stock Exchange, citing access to new investors and a desire to shore up its French heritage. What a listing’s structure and benefits would look like remain to be seen.


How Beauty Barrage’s Specialist Staff Drive In-Store Sales

Beauty Barrage founder and CEO Sonia Summers shares how the turn-key service, supplying brands with brand ambassadors, educators and event specialists, alleviates challenges around retail staff training and retention to allow beauty brands and retailers to focus on growth and revenue.


Beauty TikTok’s Latest Obsessions: Mikayla Nogueira’s Wedding and Gen-Z’s Lip Craze

This week, TikTok was virtually invited to Mikayla Nogueira’s wedding, Glossier brought back discontinued shades and a closer look at the lip products Gen-Z loves.