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Beauty

Analysis and advice on the fast-evolving beauty business.

Can a Department Store Build Its Own Beauty Brand? Liberty Bets Yes.

The London-based retailer known for its mock Tudor facade has big ambitions for the beauty category with its new LBTY label. First up: a line of high-end fragrances inspired by the retailer’s renowned prints.


Amyris’ Bankruptcy Proceedings Show Significant Drop in Consumer Revenue

The biofuels-turned-beauty company saw consumer brand net sales fall from $175.5 million in 2022 to $59 million as of June 2023.


Why the Business of Beauty Ingredients Is So Hard to Crack

Calls for more sustainable alternatives have created opportunities for makers, but the capital-intensive, often lengthy process of bringing new materials to market represents a huge challenge — especially when consumer-facing brand ambitions are involved.


E.l.f. Acquires Naturium in $355 Million Bet on Skin Care

The purchase of the high-growth indie label marks the company’s first M&A deal since 2020.


The Luxury Brands Pushing the Upper Limit of What Makeup Can Cost

Designer houses are marketing formerly disposable beauty products into collectibles, with prices to match. Welcome to the age of $500 lipstick.


Can Gen-Z Save Marc Jacobs Again?

Heaven, the designer label’s lower priced diffusion line that leans on grunge, rave and Y2K, has been a hit with younger shoppers. Marc Jacobs Beauty, under Coty, should follow its lead.


Marc Jacobs Beauty Is Coming Back

Coty is preparing to relaunch the designer’s cosmetics line, which closed abruptly in 2021 to the dismay of its small but devoted fan base.


What Investors Are Looking for in a Beauty Start-Up

Private equity shops and venture capitalists are being more discerning with their dollars and yet capital is still critical for emerging brands seeking to stand out in a competitive landscape.


Estée Lauder Is Falling Behind Rivals Like L’Oréal, Even on Its Home Turf

The company’s sluggish sales in Asia and supply-chain missteps have left it trailing behind the French beauty giant.


Who Will Buy Amyris’ Brands?

The bankrupt biotech manufacturer-turned-beauty conglomerate has put Biossance, Jonathan Van Ness’ JVN and other lines up for sale. Is anyone buying?


Inside YSL Beauty’s Formula for Staying Young

The luxury fragrance brand has proven time and again that it knows how to win over the youth market. Its latest scent, MYSLF, aims to embody Gen-Z ideas around self-expression — to a point.


The BoF Podcast | Why Entrepreneurial Success Is About More Than a Big Exit

When Ben Gorham of Byredo and Monique Rodriguez of Mielle Organics sold the businesses they spent years building, the financial milestone was just the culmination of more meaningful professional journeys that began with a clear sense of purpose.