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Beauty

Analysis and advice on the fast-evolving beauty business.

The Business of Beauty Gathers Executives for an Intimate Community Event

In New York City, leaders from Shiseido, Victoria Beckham Beauty, Aēsop and Glossier joined The Business of Beauty’s executive editor, Priya Rao, to hear her insights on the evolving opportunities in the sector.


Does High Fashion Cachet Matter in Skin Care?

Designer collaborations with beauty lines can offer shoppers status, but it’s unclear which party benefits more.


How Much Would You Pay to Live Forever?

“Longevity” has become beauty’s latest buzzword for everything from topical moisturizers and supplements to herbal infusions and MRIs.


Harry Styles’ Pleasing to Launch Fragrance

In August, the brand began teasing the launch of its three upcoming scents, Closeness, Rivulets and Bright, Hot, with peel-off fragrance strip samples in customers’ e-commerce orders. The scents, which will launch in October, were made in partnership with natural fragrance maker Robertet.


Sephora North America Names Artemis Patrick as President, CEO Jean-André Rougeot to Retire

The French beauty retailer announced Thursday that Jean-André Rougeot, Sephora North America’s chief executive and president, will retire in April 2024.


For Makeup Artist Brands, Backstage Beauty Takes a Backseat

A spot backstage was once the most coveted position at New York Fashion Week for makeup artists-turned-brand founders, but creatives like Katie Jane Hughes, Donni Davy and Danessa Myricks are now focused on celebrities, consumers and social media.


How Glossier Tried and Failed to Become a Tech Company

The line’s $1 billion valuation hinged on Emily Weiss repositioning the brand as a tech start-up rather than “only” a beauty label. As illustrated in an excerpt from Marisa Meltzer’s new book on the founder’s larger-than-life ambitions, inclusive of an app that never saw the light of day, it was a poor fit practically from the start.


The Beauty Brands Driving Explosive Sales Growth From TikTok Videos

A cadre of beauty start-ups, including Millie Bobby Brown’s makeup brand Florence by Mills, have mastered the difficult task of turning TikTok users watching clicky content into paying customers.


For Celebrity Beauty Brands, a Cloudy Future

E.l.f.’s $355 million acquisition of Naturium doesn’t change the fact that most influencer, actor and musician-fronted brands need to radically rethink their approach.


Richemont Creates New Beauty Division, Doubles Down on High-End Fragrance

The luxury group is looking to boost its in-house expertise — a move that could spell trouble for the likes of Coty and Interparfumes, which currently manufactures many of Richemont’s brand fragrances.


Can a Department Store Build Its Own Beauty Brand? Liberty Bets Yes.

The London-based retailer known for its mock Tudor facade has big ambitions for the beauty category with its new LBTY label. First up: a line of high-end fragrances inspired by the retailer’s renowned prints.


Amyris’ Bankruptcy Proceedings Show Significant Drop in Consumer Revenue

The biofuels-turned-beauty company saw consumer brand net sales fall from $175.5 million in 2022 to $59 million as of June 2023.