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Beauty

Analysis and advice on the fast-evolving beauty business.

Menstrual Care Brands Get Political

For years, beauty and wellness lines have been awash with socio political messaging. Menstrual care brands like August and The Honey Pot are the latest to take a stand, advocating for period equity with The Tampon Tax Back Coalition.


Decoding The Indian Beauty Landscape

BoF shares product and consumer insights on the growth potential of India’s beauty and personal care market, from a new report by The Estée Lauder Companies’ BEAUTY&YOU program in partnership with 1Lattice.


The Celebrity Fragrance Is Back

Facing an oversaturated beauty market, A-listers are returning to scents to profit off their image. Only now, you might find some of them stocked next to Byredo rather than at Walmart.


With Unseen Andy Warhol Cover, Beauty Papers Sets Sights on Art Crowd

The bi-annual magazine will unveil its 11th issue during Frieze London.


BoF Masterclass | Inside Beauty’s Biggest Disruptor

Join us for a BoF Professional Masterclass that explores the topic in our Case Study, “Inside Beauty’s Biggest Disruptor.”


La Bouche Rouge Acquired by Beauty Brands Global

The French luxury brand with a sustainable bent was purchased by a new holding company founded by Designer Parfums’ Dilesh Mehta


Inside Sephora’s Attempt to Bring Back the Beauty Festival

The beauty festival space flatlined when Covid-19 restricted large in-person events. This year, a number return, including Sephoria, which makes the case that the experiential event is back and better than ever.


How AI and Brain Science Are Helping Perfumiers Create Fragrances

Beauty brands are looking to neuroscent research and technology to sniff out the factors that lure buyers.


How Isamaya Ffrench Is Reinventing Beauty

The make-up wunderkind and BoF 500 cover star is growing a beauty brand that’s less about prettification and more about ‘world building’ for a generation that grew up with the speed and fluidity of the internet.


Tyler, the Fragrance Creator

Long known for his music and fashion influence, the multi-hyphenate reflects on his expanding beauty business.


Inside Victoria Beckham’s Big Bet on Beauty

The line, which makes up more than half of the designer’s total business, is revving up its ambitions, with new retail partners and a new category launch: fragrance.


The Business of Beauty Gathers Executives for an Intimate Community Event

In New York City, leaders from Shiseido, Victoria Beckham Beauty, Aēsop and Glossier joined The Business of Beauty’s executive editor, Priya Rao, to hear her insights on the evolving opportunities in the sector.