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Beauty

Analysis and advice on the fast-evolving beauty business.

Beyond Padlocks: How Beauty Retail Security is Getting Smarter

Shopping for beauty relies on customers’ ability to touch, smell and play. Rising levels of theft are threatening that experience, and the solutions could fundamentally shift the way we shop.


How Google Is Making It Easier to Find Dupes

Users searching for in-demand beauty products on Google will now find a link to product dupes at the top of the page — the latest sign that the dupe craze is picking up steam.


In China’s Slowing Beauty Market, Big Brand Discounts Won’t Cut It

While the economic woes have certainly weighed on sales, analysts say the main issue facing the multinationals is their slowness to adjust to the shifting priorities of consumers, who have become more discerning about what they buy and are increasingly finding that local brands are more suited to their needs.


The Business of Beauty Haul of Fame: The Smell of Success

Scenting ultra-exclusive events is beauty’s next big branding opportunity.


The Fastest-Growing Beauty Influencers of 2023

Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.


How Deciem Turned an Accidental Hit Into a Goldmine

With no advertising, PR or e-commerce, the store in London’s Soho is fast-becoming a cult classic. The brand is weighing how to expand without losing its magic.


How to Build a Beauty Brand That Lasts for Generations

To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.


How Ozempic Changed the Face of Beauty

Famed for speedy weight loss, the effects of the prescription-only drug are now shifting beauty standards.


The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée

The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.


Unpacking Beauty’s End-of-Year Price ‘Hacks’

From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.


Gen-Z Is Already Worried About Looking Old

Despite being known for their body positivity, young people are buying into anti-ageing products and procedures more than ever and earlier than ever. How will they grow old?


The Business of Beauty Haul of Fame: Holiday Beauty, It’s Giving Exhausted

Holiday beauty ads are already inescapable, and so is one clever phrase: “It’s giving.”