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Beauty

Analysis and advice on the fast-evolving beauty business.

How Mini Beauty Became Big Business

Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.


How Beauty Brands Cut Through the Holiday Noise

Analysts predict a gloomier season with limited spend. Brands are having to get creative to capture share of wallet.


The BoF Podcast | Re-Imagining Indian Beauty

BoF founder and editor-in-chief Imran Amed sits down with Anaita Shroff-Adajania, Bandana Tewari, Lakshmi Menon and Bollywood superstar Katrina Kaif to explore the country’s evolving beauty landscape.


The Future of Indian Beauty and the Next Generation of India-Focused Beauty Founders, Innovators and Creators

At the second annual BEAUTY&YOU India Awards, created by The Estée Lauder Companies’ New Incubation Ventures in partnership with Nykaa, nine brands and creatives representing the future of Indian beauty, innovation and creativity were awarded cash grants and mentorship. BoF also hosted a series of panel talks with some of India’s most celebrated creatives and entrepreneurs, including Katrina Kaif, Lakshmi Menon, Bandana Tewari, Anaita Shroff Adajania, Diipa Büller-Khosla, Masaba Gupta and Anita Lal.


The Business of Beauty Haul of Fame: Red Hot Chilli Lip Gloss Makes Shoppers Feel the Burn

Welcome to Haul of Fame, a roundup of the biggest beauty moments of the week, what hype is actually helping, and what trends are likely to fade faster than a DIY spray tan.


Baby, You Smell Good

Dior’s $230 ‘eau de senteur’ for infants recently went viral, touching off a fierce debate online about whether babies need a signature fragrance. But the idea of marketing perfume to the youngest customers is nothing new.


Thousands of Black Women Claim Hair Relaxers Gave Them Cancer

Following a study by the US National Institutes of Health associating hair relaxer use with uterine cancer, over 7000 lawsuits have been filed against companies like L’Oreal and Revlon.


The Brands Driving the Post-Pandemic At-Home Nail Boom

The shuttering of nail salons during the pandemic birthed a new sector of digitally-native brands selling at-home manicure kits. Three years later, category leaders are more than doubling sales as economic challenges permanently alter consumers’ nail care habits.


Checking In on Instagram’s Threads

Usage is creeping back up, but many of the biggest beauty and fashion brands and influencers are still taking a wait-and-see approach to the platform.


The Business of Beauty Haul of Fame: Why Edelweiss Is Suddenly in Everything

A certain alpine flower with appeal to theatre kids and trust funders alike is suddenly everywhere.


E.l.f. Beauty Raises Outlook After Sales Surged 76 Percent Last Quarter

CEO Tarang Amin told Business of Beauty he expects annual revenue to hit $1 billion ‘sooner rather than later’ and is open to more acquisitions.


What’s Behind Estée Lauder’s Continued Slide?

Travel retail’s slow rebound drove the beauty conglomerate to its fifth straight quarter of declines.