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Beauty

Analysis and advice on the fast-evolving beauty business.

How Beauty Brands Are Gearing Up for 2024

Beauty brands are readying for another tumultuous year. Demand is strong, but growth remains challenging with rising customer acquisition costs and a bearish funding climate.


The Best of BoF 2023: Beauty’s Year of Change

In a year that catapulted both Gen-Z and Generation Alpha to the forefront, brands reprioritised omnichannel retail, profitability and extolling value to beauty shoppers.


Shiseido to Acquire Dr. Dennis Gross Skincare

The beauty conglomerate increases its investment in U.S.-based brands as it pursues a geographically diverse portfolio.


Unilever to Acquire K18 Haircare

Unilever beat out a host of bidders, including rival consumer goods conglomerates and private equity firms.


The Business of Beauty Haul of Fame: The Witch Who Stole Christmas

Welcome back to Haul of Fame, the beauty roundup of new products, new ideas and a luxury justification for your tween Goth phase.


What Beauty Brands Need to Know About the EU’s Regulation of Retinol

The European Commision has put one of the skin care industry’s most popular ingredients under review. If the new law passes, brands will have up to 3 years to reformulate existing products and take a new approach to ever-expanding international portfolios.


Inside Beauty’s Uneven Travel Retail Rebound

A recovery is still out of reach in Asia, but other regions and cruises see a spending surge.


Private Equity Firm Acquires Uoma Beauty’s Assets

The inclusive label had struggled to capitalise on its early success, and recently faced customer complaints about failing to ship orders. New owner MacArthur Beauty is hiring a new team to run the brand and says “no one will be left high and dry,” but founder Sharon Chuter said she intends to challenge the sale.


BoF Masterclass | How to Launch and Grow a Hero Product

Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How to Launch and Grow a Hero Product”.


The Business of Beauty Haul of Fame: The Public Becomes Private

Under eye patches make their case for out of the house attire, and Sofia Richie Grainge plots a beauty line.


Why Estée Lauder Is Trying to Move Upmarket

A new Re-Nutriv launch from its namesake brand suggests a greater interest in the upper echelons of beauty.


Case Study | How to Launch and Grow a Hero Product

Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.