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Beauty

Analysis and advice on the fast-evolving beauty business.

DSM-Firmenich Unveils New ‘Mind Nose Matter’ Olfactory Exhibition

The showcase translated the company’s global insights consumer study into scent profiles, technologies and fragrances.


Jo Malone London Announce Tom Hardy as Ambassador

The Estée Lauder-owned premium fragrance house has signed a two-year deal with the actor in a bet to seize more of the men’s market.


The Start-Ups Turning Ozempic Into the Next Botox

From medspas to telemedicine, weight loss drugs are becoming adopted for mainstream cosmetic use.


How Gen X Became Beauty’s Next Big Consumer

Mature consumers have long been ignored by the beauty industry. Now a small but growing number of emerging brands are responding to the needs of those over the age of 45 in a bid to cash in on their $15 trillion spending power.



Inside the Indian Beauty Retail Wars

The battle for exclusive international beauty launches is intensifying as Nykaa, Tira and more set their eyes on expansion.


The Scent Firms Hacking the Retail Experience

As in-person retail continues to recover, store owners and marketers are working hard to press the main advantage analogue shopping has over digital: its appeal to all the senses.


Neutrogena Lost Dermatologists and Missed Out on the $42 Billion Beauty Boom

What had once been a nimble, innovative company, Neutrogena became slow-moving and cautious. It retreated precisely when rivals went all in – and missed out on a big chunk of the market.


Beautycounter Will Not Return Until Late 2024

According to an email viewed by The Business of Beauty, the company will be on hiatus while it establishes a sustainable path to return as a new company.


How Kelly Slater Learned to Love Sunscreen

The surfing legend, a vocal opponent of chemical-based sun protection, is launching his own line of natural skincare products this week.


Met Gala 2024 Beauty Trends: Boho Princesses and Bling Queens Embrace Garden Fairytale

While light on obvious social stunts, the 2024 Met Gala still had its share of trending beauty moments this year.


Pretty Enough to Eat: Behind Beauty’s Food Obsession

TikTok has birthed beauty trends with very little staying power. Despite this reality, labels are increasingly using sweet treats like glazed donuts, jelly and gummy bears to sell their products to Gen-Z shoppers.