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Beauty

Analysis and advice on the fast-evolving beauty business.

Pretty Enough to Eat: Behind Beauty’s Food Obsession

TikTok has birthed beauty trends with very little staying power. Despite this reality, labels are increasingly using sweet treats like glazed donuts, jelly and gummy bears to sell their products to Gen-Z shoppers.



Your Guide to a Very Busy Week in Beauty

Puig and Space NK are cashing in on their ability to tap the growth of hot new products, while L’Occitane, Olaplex and The Estée Lauder Companies are discovering how quickly the shine can come off even the biggest brands.


Why Weight-Loss Drugs Wegovy, Zepbound Are in Short Supply

Demand for the drugs has proven insatiable. Shortages have left patients already on the medications searching for their next dose and stymied new starters.


Estée Lauder Grows Sales, But Still Hasn’t Solved Its China Problem

The company reported a long-awaited lift in net sales in its third quarter results, with increases from skincare leading the way, but clouds persist over its China recovery.


Can Anyone Conquer the Big Business of Sleep?

As awareness grows about the perils of sleep deprivation, beauty and wellness brands are flooding the market with an array of products to cash in on the booming opportunity.


L’Occitane Is Going Private. Here’s Why.

Going public is usually a pivotal moment in a company’s history, cementing its heavyweight status and setting it up for expansion. In L’Occitane’s case, delisting might be a bigger conduit for growth.


What Ban? Brands Double Down on TikTok Shop

Brands say they’re barreling ahead with marketing and commerce on the app, even as the clock starts ticking for owner ByteDance to sell it or shut it down.


This Week, Puig Tries to Break the IPO Curse; Adidas Takes a Victory Lap

The Spanish beauty and fashion conglomerate’s smart acquisitions and diverse portfolio could be a big draw for investors. Plus, Adidas is set to confirm its stellar first quarter.



Why Beyoncé's Cécred Hair Tutorial Matters

In a rare video this week, the mega-singer responded to sceptics and gave the public a look at what her beauty founder personality might be.


The Business of Beauty Global Forum 2024 – Full Agenda & Speaker Lineup

Register now for the global livestream on June 3-4 to learn from speakers including Heela Yang, Danessa Myricks and Deepak Chopra.