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Beauty

Analysis and advice on the fast-evolving beauty business.

Why Prestige Beauty Can No Longer Ignore Amazon

From Kiehl’s to Clinique, a flood of premium lines are giving in to the e-commerce platform, realising it’s too much of a growth driver to pass up.


The Business of Beauty Haul of Fame: A Vibe Check for Sustainable Brands

Will they fare better than sustainable fashion labels?


The Business of Beauty Global Forum 2024

Full sessions now available to watch on-demand.


E.l.f. Beauty Surpasses $1 Billion in Annual Sales

In its fiscal fourth-quarter earnings, the beauty company reported that sales increased 77 percent to over $1.02 billion for the 12 months ending on Mar. 31, 2024.


Beauty’s Opportunity in Women’s Sports

With the Paris Olympics on the horizon and viewership for women’s sports growing, the time is ripe for beauty brands to tap the power of female athletes.


Meet Our Finalists for The Business of Beauty Global Awards 2024

Fara Homidi, Conserving Beauty and D’You are among our nine shortlisted brands.


Beautycounter’s Biggest Obstacle to a Relaunch: Its Own Salespeople

In 2021, the pioneering clean beauty brand sold for $1 billion. Three years later, it was bought out of foreclosure by its founder, without a clear timeline for relaunching.


Contact Sports Shutters After One Year in Business

The sports-themed sex shop has laid off staff and is managing unsold inventory, but founder Justin Kerzner says sexual wellness has a future in physical retail.


Why Everyone Is in Love With Blush Again

Once thought of as a somewhat dowdy, staid product, younger consumers are now embracing blush, wearing multiple products, formulas and shades as part of their daily look.


The Important Message Behind ‘So Many Dicks’

A genius marketing campaign from E.l.f. Beauty this week emphasised how diversity, equity and inclusion efforts can be done at the highest levels — and what the barriers are to making substantial progress.


The Business of Beauty Haul of Fame: Your Body Lotion Is a Wonderland

Here’s why your new moisturisers look like Sharper Image tools.


DSM-Firmenich Unveils New ‘Mind Nose Matter’ Olfactory Exhibition

The showcase translated the company’s global insights consumer study into scent profiles, technologies and fragrances.