Vyrao Acquired by Brand Platform Tresalis
The niche perfume brand has been purchased by the new beauty operator created and backed by German investment firm Athos.
Beauty
Analysis and advice on the fast-evolving beauty business.
Fara Homidi, D’you and Conserving Beauty Win The Business of Beauty Global Awards
Our honourees, across various categories including skincare, new materials and makeup, were selected for their innovative business strategies and savvy product assortments.
The Business of Beauty Global Forum: Beauty From the Inside Out
Alternative medicine specialist Deepak Chopra, traditional Chinese medicine practitioner Sandra Lanshin Chiu and co-founder of venture studio Squared Circles Alexander Gilkes were among this session’s speakers.
The Business of Beauty Global Forum: Inside the Industry
Gucci Westman, Heela Yang, Danessa Myricks and more spoke at The Business of Beauty Global Forum’s second session.
The Business of Beauty Global Forum: Our Place in Culture
During the first day of The Business of Beauty Global Forum, content creators Dylan Mulvaney, Katie Fang and Steph Hui; Shiseido executive Angelica Munson, Sisley global vice president Christine d’Ornano and more unpack how beauty is shaping culture.
The Gen-Z Whisperer: How Julie Schott Made Acne a Laughing Matter
Enticing young consumers is a puzzle for beauty marketers, but the 35-year-old founder of Starface and other brands speaks their language.
What I’m Looking Forward to at The Business of Beauty Global Forum 2024
Join the livestream on June 3 and 4, 2024 to challenge the boundaries of the global beauty and wellness industry.
The Business of Beauty Haul of Fame: The Rise of Anti-Vegan Beauty
Honey, beef and lobster may be tomorrow’s hero ingredients.
Why Australia Is the Next Step in Glossier’s Global Ambitions
After expanding to US and UK brick-and-mortar retail, the former DTC darling will be available in 70 Mecca stores beginning July 16.
Indie Beauty Brand Fara Homidi Launches in Sephora
After being a hit in niche circles and with models Paloma Elsesser and Hailey Bieber, the luxury cosmetics label is ready to tap a wider audience.
How to Make Beauty Merch That Matters
Beauty is in the midst of “merch” madness, with brands rushing to debut branded sweatshirts, stickers and more in hopes of securing viral hits like Rhode’s lipgloss phone case. But as more brands focus on merch, making products that stand out takes a sharper strategy.
Case Study | Building an Effective Loyalty Programme
Serving as the 'heartbeat' for brands and retailers that deploy them with the right rewards, loyalty programmes incentivise repeat purchases, boost customer lifetime value and provide businesses with invaluable data for personalised marketing. But brands need to balance costs and benefits while creating a programme that supports their goals, maintains brand equity and keeps users engaged.
Putting the Performance into Wellness
As customer engagement with wellness practices matures, performance-based science and activities are increasingly popular and distinguishing providers in the market. BoF meets the VP of wellbeing at Auberge Resorts Collection, to discuss emerging trends in wellness and health and discover more about Auberge luxury resort Stanly Ranch’s best-in-class performance-suite and products.
THE NEWS IN BRIEF
L’Oréal Joins Forces With Nykaa to Invest in Indian Beauty Brands
BOLD, the French conglomerate’s venture capital fund, will collaborate with retailer Nykaa to invest in the next generation of Indian beauty brands.
Private Equity Firm Inflexion Invests in Manucurist
The European investor, which previously backed Medik8, has taken a 49 percent stake in the premium French nail line.
Novo Nordisk Looks to Target Hair Loss in Consumer Push
The maker of Ozempic and Wegovy seeks to expand its direct-to-consumer pharmaceutical business as rival Eli Lilly outpaces in weight-loss drugs.
PR Agency CGC Launches Performance Media Division
Known for its premium beauty clients including Glossier and Hermès Beauty, the agency’s new division combines influencer marketing and AI insights.
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.