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Beauty

Analysis and advice on the fast-evolving beauty business.

Why Blush Might Catapult Hailey Bieber’s Rhode to Beauty’s Top Tier

This week, the founder and creative director introduced her foray into colour cosmetics with Pocket Blush, an adorable stick formula, that trades on her most used beauty product.


Unilever Prestige CEO Vasiliki Petrou to Step Down

The executive is leaving the beauty conglomerate to launch her own investment fund.


How Merit Won Over the Grown-Up Glossier Girl

Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.


Fara Homidi Elevates the Artistry-Led Makeup Brand

Balancing ease of use with professional-grade formulas, Fara Homidi Beauty creates formulas that can go the distance, without compromising on clean credentials.


D’you Shakes Up India’s Beauty Start-Up Scene

The India-based brand targets premium shoppers with science-based skincare.


Why Women With Cancer Are Suing Big Beauty Brands

Scores of British women are taking leading cosmetic companies to court in the United States, claiming that they contracted mesothelioma through the presence of talcum powder in their beauty products.


BoF Masterclass | Building an Effective Loyalty Programme

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Building an Effective Loyalty Programme.”


Conserving Beauty Shows Sheet Masks Don’t Have to End up in a Landfill

With Elle Macpherson on its board, Conserving Beauty has brought sheet masks and zit stickers into the push to combat beauty product waste.


The BoF Podcast | Gucci Westman and David Neville on Creating a Luxury Beauty Brand That Lasts

The Westman Atelier founders sit down with Priya Rao at The Business of Beauty Global Forum to unpack their brand building strategy, beginning with a laser-focus on high-quality products.



Fara Homidi, D’you and Conserving Beauty Win The Business of Beauty Global Awards

Our honourees, across various categories including skincare, new materials and makeup, were selected for their innovative business strategies and savvy product assortments.