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Beauty

Analysis and advice on the fast-evolving beauty business.

On the Rhode Again: Hailey Bieber’s First-Ever Pop-Up is Still Going Strong

At Hailey Bieber’s IRL beauty experience in New York, fans waited for hours to try the line’s new blush, sample Cosmic Bliss ice cream and gain proximity to the celebrity founder.


The Kombucha Effect Comes for Hair Care

Following the well-worn path from wellness hack to beauty solve, fermented ingredients are making their way to hair care, thanks to a growing number of high-profile startups.


Sanders Targets ‘Unacceptable’ Price of Weight-Loss Drugs Ozempic and Wegovy

Americans paid 10 times more for Ozempic than patients in the United Kingdom in 2023. That wild discrepancy has captured the attention of one of the drug industry’s loudest critics, the US senator Bernie Sanders.


How TikTok Shop Killed the MLM Model

TikTok Shop has created fresh opportunities for enterprising creators to make fast money, changing the landscape for both digital marketers and multi-level marketing companies.


The Business of Beauty Haul of Fame: Substack Chat Is Becoming a Focus Group

Product development and pricing strategies, all for free?!


Who Is Going to Buy All These Makeup Brands?

This week, the founder and creative director introduced her foray into colour cosmetics with Pocket Blush, an adorable stick formula, that trades on her most used beauty product.


Why Milani Cosmetics Is Playing Sports

Ahead of the Paris Olympics this summer, the cosmetics label is rolling out a campaign starring WNBA star Sabrina Ionescu, gymnast Jordan Chiles, volleyball player Chiaka Ogbogu and weightlifter Mattie Rogers, becoming the latest beauty label to bet on the power of athletes.


Inside Sephora’s Niche Fragrance Strategy

By betting early on indie brands, the retailer has been able to tap into trends and capitalize on a fast-growing market. But getting into and scaling is no easy feat for emerging lines.


How Unilever Prestige Ensures Its Brands Stay Relevant

On stage at The Business of Beauty’s Global Forum, Vasiliki Petrou discussed market disruption, evolving consumer behaviour and how she believes brands like K18, Tatcha, Hourglass and Dermalogica stay relevant to their consumers in a saturated market.


Dior Names Rihanna As the New Face of J’Adore

The star will front a campaign launching in September in a bid to reinvigorate the flagship fragrance range.


Beauty Brands Tread Lightly With ‘Tradwives’

A new crop of influencers that post homemade recipes and homemaking advice in combination with beauty tips are gaining ground online. But engaging with their large audiences requires nimbly sidestepping some uncomfortable themes.


How Marketplace Models Are Driving Growth in Beauty

At The Business of Beauty Global Forum, Front Row’s marketplace partnership VP of brand strategy, Alex Carmody, shared insights on how marketplaces can be used to build routes to core customers.