PR Agency CGC Launches Performance Media Division
Known for its premium beauty clients including Glossier and Hermès Beauty, the agency’s new division combines influencer marketing and AI insights.
Beauty
Analysis and advice on the fast-evolving beauty business.
The Confusing World of Skincare Claims, Explained
A product’s promises are only as good as the tests that back them up. But a closer look reveals that some claims aren’t as ironclad as they seem.
The Confusing World of Skincare Claims, Explained
A product’s promises are only as good as the tests that back them up. But a closer look reveals that some claims aren’t as ironclad as they seem.
What to Do When a Beauty Product Launch Goes Wrong
The backlash that follows a botched product launch can quickly spill over from a bad news cycle to an all-out PR crisis. Beauty brands have the power to foresee these events, and stop them happening, providing they’re willing to do the legwork.
What to Do When a Beauty Product Launch Goes Wrong
The backlash that follows a botched product launch can quickly spill over from a bad news cycle to an all-out PR crisis. Beauty brands have the power to foresee these events, and stop them happening, providing they’re willing to do the legwork.
The Business of Beauty Haul of Fame: Teyonah Parris Launches New Luxury Hair Line
Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?
The Business of Beauty Haul of Fame: Teyonah Parris Launches New Luxury Hair Line
Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?
Beauty’s Most Viral Brands Are Moving Offline
Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.
Beauty’s Most Viral Brands Are Moving Offline
Trending beauty companies are looking to old-school forms of advertising like billboards, taxi wraps and wild posting to boost their brand awareness. Crafting a great out of home campaign means using a different playbook to what they might be used to.
‘Mormon Wives’ Puts Momfluencers’ Selling Power in the Spotlight
“The Secret Lives of Mormon Wives” on Hulu sheds light on a powerful influencer segment that drives shopping habits well beyond Salt Lake City.
‘Mormon Wives’ Puts Momfluencers’ Selling Power in the Spotlight
“The Secret Lives of Mormon Wives” on Hulu sheds light on a powerful influencer segment that drives shopping habits well beyond Salt Lake City.
Inside the Growing Hair Loss Market
Once a verboten topic, hair shedding testimonials and regrowth solutions are now flooding social media. A host of new startups are attempting to address the growing hair loss market, win consumer loyalty and provide sometimes-elusive results.
Inside the Growing Hair Loss Market
Once a verboten topic, hair shedding testimonials and regrowth solutions are now flooding social media. A host of new startups are attempting to address the growing hair loss market, win consumer loyalty and provide sometimes-elusive results.
Urban Decay’s ‘Naked’ Relaunch Is a Hit. Now Comes the Hard Part.
The L’Oréal-owned cosmetics brand discontinued its first smash hit product, the Naked eyeshadow palette, in 2018. It’s hoping a limited edition re-run could hold the key to a wider brand reboot.
Urban Decay’s ‘Naked’ Relaunch Is a Hit. Now Comes the Hard Part.
The L’Oréal-owned cosmetics brand discontinued its first smash hit product, the Naked eyeshadow palette, in 2018. It’s hoping a limited edition re-run could hold the key to a wider brand reboot.
The Business of Beauty Haul of Fame: Beauty Behind Bars
How anti-theft measures at drugstores created a new kind of influencer.
The Business of Beauty Haul of Fame: Beauty Behind Bars
How anti-theft measures at drugstores created a new kind of influencer.
What Would a Post-TikTok US Mean for Brands? Look to India
TikTok’s future in the US is being put to the test this week, as the ByteDance-owned app fights its looming ban in court. If its efforts fail, India’s social media marketing landscape could serve as a blueprint for brands in a post-TikTok world.
What Would a Post-TikTok US Mean for Brands? Look to India
TikTok’s future in the US is being put to the test this week, as the ByteDance-owned app fights its looming ban in court. If its efforts fail, India’s social media marketing landscape could serve as a blueprint for brands in a post-TikTok world.
Exclusive: L Catterton Invests in British Fragrance Brand Vyrao
The niche brand, founded by former fashion buyer Yasmin Sewell, has closed its second round of funding with Manzanita Capital and Estée Lauder’s corporate venture capital arm also participating.
Exclusive: L Catterton Invests in British Fragrance Brand Vyrao
The niche brand, founded by former fashion buyer Yasmin Sewell, has closed its second round of funding with Manzanita Capital and Estée Lauder’s corporate venture capital arm also participating.
Cassandra Grey Buys Back Violet Grey — With Some Help
The cult beauty retailer’s founder teamed up with investor Sherif Guirgis to acquire the business back from Coupang, the South Korean owner of Farfetch.
Cassandra Grey Buys Back Violet Grey — With Some Help
The cult beauty retailer’s founder teamed up with investor Sherif Guirgis to acquire the business back from Coupang, the South Korean owner of Farfetch.
The Impact of The Wellness Industry on Ethiopia’s Frankincense Trees Laid Bare
Demand for the popular health and beauty ingredient and aggressive illicit harvesting practices is driving the frankincense tree to the brink of extinction.
The Impact of The Wellness Industry on Ethiopia’s Frankincense Trees Laid Bare
Demand for the popular health and beauty ingredient and aggressive illicit harvesting practices is driving the frankincense tree to the brink of extinction.
THE NEWS IN BRIEF
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Supergoop Announces Chief Commercial Officer
The sunscreen label has appointed former Coty executive Jamie Parker to the newly created role as it gears up to become a “global skin health company.”
L’Oréal Steals French Stock Market Crown From LVMH
The cosmetics group became France’s most valuable listed company on Tuesday, the first time since 2017 that a non-luxury company has claimed the top spot at the end of a trading day.
Kimberly-Clark Prepares Asset Sales to Win EU Nod for Kenvue Deal
The US consumer goods giant is preparing concessions to address EU antitrust concerns about its bid for Tylenol maker Kenvue that could help it win approval for the $40 billion deal, sources told Reuters.
Kevin.Murphy Appoints New CEO
The Australian hair care brand has named Elisa Fischer its new global chief executive as it looks to push deeper into international markets.