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Beauty

Analysis and advice on the fast-evolving beauty business.

Unlocking Innovative Pathways for the Beauty Professionals of Tomorrow

The award-winning educational programme Lead, created by Rolfs Global Institute and powered by L’Oréal USA, is designed to provide accelerated and affordable pathways to higher education for beauty professionals. Now, BoF speaks to founder and CEO Francis Tesmer and three of its graduates to learn how Lead is shaping the future for beauty professionals.

Unlocking Innovative Pathways for the Beauty Professionals of Tomorrow

The award-winning educational programme Lead, created by Rolfs Global Institute and powered by L’Oréal USA, is designed to provide accelerated and affordable pathways to higher education for beauty professionals. Now, BoF speaks to founder and CEO Francis Tesmer and three of its graduates to learn how Lead is shaping the future for beauty professionals.


The Debrief | How Beauty Blunders Go Viral and What Brands Do Next

Senior correspondent Sheena Butler-Young sits down with beauty correspondent Daniela Morosini to explore how brands handle the fallout from product launch failures and hair loss claims.

The Debrief | How Beauty Blunders Go Viral and What Brands Do Next

Senior correspondent Sheena Butler-Young sits down with beauty correspondent Daniela Morosini to explore how brands handle the fallout from product launch failures and hair loss claims.


The Founders Pushing African Fragrance Into the Mainstream

Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.

The Founders Pushing African Fragrance Into the Mainstream

Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.


‘Clean-Girl’ Beauty’s Next Stop: Ultra-Glam Dubai

Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.

‘Clean-Girl’ Beauty’s Next Stop: Ultra-Glam Dubai

Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.


Refy Bets the Indie Beauty Boom Isn’t Over Yet

Despite a slowdown in the M&A pipeline and rising pressure on indie brands, British cosmetics company Refy thinks it can buck the trend and become a breakout star. Pulling it off will require careful calibration to help it broaden its presence without denting its status.

Refy Bets the Indie Beauty Boom Isn’t Over Yet

Despite a slowdown in the M&A pipeline and rising pressure on indie brands, British cosmetics company Refy thinks it can buck the trend and become a breakout star. Pulling it off will require careful calibration to help it broaden its presence without denting its status.


The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty

‘Young Adult’ was a book fair genre. Now it’s a department store section.

The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty

‘Young Adult’ was a book fair genre. Now it’s a department store section.


Wellness Wants in on the Ozempic Economy

From supplements to workout plans, the term GLP-1, the hormone associated with Ozempic, is popping up on a widespread range of new products as wellness brands join in on the weight loss drug boom.

Wellness Wants in on the Ozempic Economy

From supplements to workout plans, the term GLP-1, the hormone associated with Ozempic, is popping up on a widespread range of new products as wellness brands join in on the weight loss drug boom.


Are Big Beauty Brands Greenwashing Worse Than Fashion?

The sector is rife with snappy buzzwords like ‘clean’ and ‘natural,’ but beneath the surface there’s little transparency around the actions companies are taking to back up these claims, according to a new report.

Are Big Beauty Brands Greenwashing Worse Than Fashion?

The sector is rife with snappy buzzwords like ‘clean’ and ‘natural,’ but beneath the surface there’s little transparency around the actions companies are taking to back up these claims, according to a new report.


The Sweet-Smelling Revival of Hair Perfume

Slow to catch on but booming post-pandemic, scents specifically made for hair are helping both fragrance houses and haircare brands grow.

The Sweet-Smelling Revival of Hair Perfume

Slow to catch on but booming post-pandemic, scents specifically made for hair are helping both fragrance houses and haircare brands grow.


The Business of Beauty Haul of Fame: Christmas in September

How advent calendars became a retailer’s secret weapon for fall sales.

The Business of Beauty Haul of Fame: Christmas in September

How advent calendars became a retailer’s secret weapon for fall sales.


Beauty Brands Draw the Line Between Dupes and Fakes on Amazon

With the help of brand protection agencies and lawyers, beauty labels are taking a stand against the sketchy sellers flooding their Amazon search results.

Beauty Brands Draw the Line Between Dupes and Fakes on Amazon

With the help of brand protection agencies and lawyers, beauty labels are taking a stand against the sketchy sellers flooding their Amazon search results.


The Confusing World of Skincare Claims, Explained

A product’s promises are only as good as the tests that back them up. But a closer look reveals that some claims aren’t as ironclad as they seem.

The Confusing World of Skincare Claims, Explained

A product’s promises are only as good as the tests that back them up. But a closer look reveals that some claims aren’t as ironclad as they seem.