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Beauty

Analysis and advice on the fast-evolving beauty business.

The Business of Beauty Haul of Fame: MAC Teaches Sex Ed

A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.

The Business of Beauty Haul of Fame: MAC Teaches Sex Ed

A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.


How Beauty Devices Finally Broke Through

For years, at-home cosmetic devices based on in-office treatments have been slow to sell. Then the pandemic made them one of beauty’s fastest growing categories.

How Beauty Devices Finally Broke Through

For years, at-home cosmetic devices based on in-office treatments have been slow to sell. Then the pandemic made them one of beauty’s fastest growing categories.


Why Your Trademark Is Your Most Valuable Asset

Brands of all sizes and statures can suddenly find themselves in costly, time-consuming legal disputes over what one expert calls their “primary corporate asset.” Knowing when to fight back is hard.

Why Your Trademark Is Your Most Valuable Asset

Brands of all sizes and statures can suddenly find themselves in costly, time-consuming legal disputes over what one expert calls their “primary corporate asset.” Knowing when to fight back is hard.


The Business of Beauty Haul of Fame: The Next Status Bag Is for Your Makeup

Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?

The Business of Beauty Haul of Fame: The Next Status Bag Is for Your Makeup

Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?


How Beauty Brands Can Beat a Holiday Season Slowdown

With slow sales growth and a truncated shopping window, brands and retailers need to get creative to entice customers.

How Beauty Brands Can Beat a Holiday Season Slowdown

With slow sales growth and a truncated shopping window, brands and retailers need to get creative to entice customers.


RFK Jr. Is Poised to Be America’s Wellness Influencer-in-Chief

While doctors are alarmed about RFK Jr.’s views on vaccines, parts of the wellness world are embracing Trump’s pick for Health and Human Services secretary.

RFK Jr. Is Poised to Be America’s Wellness Influencer-in-Chief

While doctors are alarmed about RFK Jr.’s views on vaccines, parts of the wellness world are embracing Trump’s pick for Health and Human Services secretary.


The Japanese Manicurist Taking on Plastic Pollution, One Nail at a Time

Tokyo-based nail technician Naomi Arimoto uses umigomi, or “sea trash,” to create intricate nail art designs, hoping to put environmental issues at the forefront of her customers’ minds.

The Japanese Manicurist Taking on Plastic Pollution, One Nail at a Time

Tokyo-based nail technician Naomi Arimoto uses umigomi, or “sea trash,” to create intricate nail art designs, hoping to put environmental issues at the forefront of her customers’ minds.


The Debrief | What Happened to Beauty’s Billion-Dollar Brands?

BoF senior correspondent Sheena Butler-Young is joined by beauty correspondent Daniela Morosini to explore the rise and fall of indie beauty disruptors like Anastasia Beverly Hills and Moprhe, while brands like Glossier stayed on top.

The Debrief | What Happened to Beauty’s Billion-Dollar Brands?

BoF senior correspondent Sheena Butler-Young is joined by beauty correspondent Daniela Morosini to explore the rise and fall of indie beauty disruptors like Anastasia Beverly Hills and Moprhe, while brands like Glossier stayed on top.


Trump’s Tariffs: Beauty’s Winners and Losers

President-elect Donald Trump's idea to ratchet up tariffs on foreign-made goods could mean a hit to supply chains, margins and overseas sales for beauty brands like E.l.f. Cosmetics and Jolie.

Trump’s Tariffs: Beauty’s Winners and Losers

President-elect Donald Trump's idea to ratchet up tariffs on foreign-made goods could mean a hit to supply chains, margins and overseas sales for beauty brands like E.l.f. Cosmetics and Jolie.


Why the Dire State of Black Beauty Threatens the Entire Industry

A decade-plus of explosive gains for Black-owned brands has given way to a slowdown in everything from funding to representation to retail expansion — and the implications for beauty are far worse than loss of representation alone.

Why the Dire State of Black Beauty Threatens the Entire Industry

A decade-plus of explosive gains for Black-owned brands has given way to a slowdown in everything from funding to representation to retail expansion — and the implications for beauty are far worse than loss of representation alone.


What Beauty Professionals Need to Know Today

This month, BoF Careers provides essential sector insights to help beauty professionals decode the industry’s creative landscape.

What Beauty Professionals Need to Know Today

This month, BoF Careers provides essential sector insights to help beauty professionals decode the industry’s creative landscape.


The Business of Beauty Haul of Fame: Is “The Substance” Real?

Medical spas swear “regenerative aesthetics” can jolt your body back to its youth.

The Business of Beauty Haul of Fame: Is “The Substance” Real?

Medical spas swear “regenerative aesthetics” can jolt your body back to its youth.