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The Business of Fashion

Beauty

Analysis and advice on the fast-evolving beauty business.

Influencers to Beauty Brands: Stop Sending Us So Much Stuff!

As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.

Influencers to Beauty Brands: Stop Sending Us So Much Stuff!

As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.

Apply Now: The Business of Beauty Global Awards 2025

In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.

Apply Now: The Business of Beauty Global Awards 2025

In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.

How Do You Make Body Lotion Cool?

The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.

How Do You Make Body Lotion Cool?

The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.

‘Filler Fatigue’ Is Setting In

Growing concern around their long-term effects and fears of poor placement or technique are turning some consumers off from injectable fillers. There’s a new category of treatments that might fit the bill instead: biostimulators.

‘Filler Fatigue’ Is Setting In

Growing concern around their long-term effects and fears of poor placement or technique are turning some consumers off from injectable fillers. There’s a new category of treatments that might fit the bill instead: biostimulators.

The Business of Beauty Haul of Fame: You’re Such a Tool

Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.

The Business of Beauty Haul of Fame: You’re Such a Tool

Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.

The Indie Beauty Brands Transforming Africa’s Hair Care Market

A crop of upstart brands are betting on Africa for their next global expansion, ready to benefit from the continent’s growing middle class. To kick-start Africa’s premium hair care market, they’ll need to carefully consider marketing and retailer strategy, as well create a new value proposition.

The Indie Beauty Brands Transforming Africa’s Hair Care Market

A crop of upstart brands are betting on Africa for their next global expansion, ready to benefit from the continent’s growing middle class. To kick-start Africa’s premium hair care market, they’ll need to carefully consider marketing and retailer strategy, as well create a new value proposition.

Raw Milk: The Influencer Wellness Fad With a Side of Bird Flu

Inspired by the “tradwife” set, formerly vegan wellness influencers and models have traded in their plant-based beverages for unpasteurised milk – but positive bird flu tests show that its risk is rising along with its popularity.

Raw Milk: The Influencer Wellness Fad With a Side of Bird Flu

Inspired by the “tradwife” set, formerly vegan wellness influencers and models have traded in their plant-based beverages for unpasteurised milk – but positive bird flu tests show that its risk is rising along with its popularity.

The Business of Beauty Haul of Fame: Lipstick You Can Snuggle

Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.

The Business of Beauty Haul of Fame: Lipstick You Can Snuggle

Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.

What’s Behind Beauty’s Charm Obsession

Beaded, bedazzled and otherwise eye-catching charms have become something of a beauty craze, with brands across the price spectrum rushing to add charms to their offerings. Executed well, they don’t have to be a flash-in-the-pan moment.

What’s Behind Beauty’s Charm Obsession

Beaded, bedazzled and otherwise eye-catching charms have become something of a beauty craze, with brands across the price spectrum rushing to add charms to their offerings. Executed well, they don’t have to be a flash-in-the-pan moment.

The Multi-Step Beauty Routine Moves Beyond the Face

It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.

The Multi-Step Beauty Routine Moves Beyond the Face

It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.

Mass Men’s Brand Harry’s Introduces $250 Fragrance

The shaving label aims to build “scent equity” with its first fine fragrance, a collaboration with artist Matt McCormick.

Mass Men’s Brand Harry’s Introduces $250 Fragrance

The shaving label aims to build “scent equity” with its first fine fragrance, a collaboration with artist Matt McCormick.

Fine Fragrances Are Getting a New Gourmet Twist

The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.

Fine Fragrances Are Getting a New Gourmet Twist

The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.

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