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Beauty

Analysis and advice on the fast-evolving beauty business.

The Best of BoF 2024: Beauty Launches

2024 saw beauty launches from fashion labels, celebrities and beauty industry veterans. Makeup was a target for luxury brands like Celine and Burberry, while hair care was the latest category of choice for celebrities including Beyoncé and Blake Lively, and former executives from Victoria Beckham Beauty and Aesop hedged their bets on niche lines.

The Best of BoF 2024: Beauty Launches

2024 saw beauty launches from fashion labels, celebrities and beauty industry veterans. Makeup was a target for luxury brands like Celine and Burberry, while hair care was the latest category of choice for celebrities including Beyoncé and Blake Lively, and former executives from Victoria Beckham Beauty and Aesop hedged their bets on niche lines.


Why the Obesity Drug Revolution Is a Work in Progress

GLP-1 weight-loss drugs like Wegovy and Zepbound are revolutionising obesity treatment and generating billions for their makers, but challenges including high costs, insurance coverage issues, drug shortages, and competition from copycats could impact their widespread success.

Why the Obesity Drug Revolution Is a Work in Progress

GLP-1 weight-loss drugs like Wegovy and Zepbound are revolutionising obesity treatment and generating billions for their makers, but challenges including high costs, insurance coverage issues, drug shortages, and competition from copycats could impact their widespread success.


The Best of BoF 2024: The Big Beauty M&A Year That Wasn’t

Despite a raft of attractive, buzzy brands beginning sales processes, many of beauty’s big conglomerates didn’t open their wallets this year.

The Best of BoF 2024: The Big Beauty M&A Year That Wasn’t

Despite a raft of attractive, buzzy brands beginning sales processes, many of beauty’s big conglomerates didn’t open their wallets this year.


The Best of BoF 2024: Navigating the Wellness Hype Cycle

Even as wellness fads come and go, the year 2024 revealed a few salient shifts in the industry, including a growing focus on longevity, widespread adoption of GLP-1 agonist medicines and a burgeoning men’s market that points to longer-term evolution.

The Best of BoF 2024: Navigating the Wellness Hype Cycle

Even as wellness fads come and go, the year 2024 revealed a few salient shifts in the industry, including a growing focus on longevity, widespread adoption of GLP-1 agonist medicines and a burgeoning men’s market that points to longer-term evolution.


The Best of BoF 2024: When Beauty Trends Tap Culture

This year, marketing efforts for everything from skincare to fragrance targeted new cohorts — Gen Alpha, male athletes, pet owners, “MomTok” — and across more channels than ever.

The Best of BoF 2024: When Beauty Trends Tap Culture

This year, marketing efforts for everything from skincare to fragrance targeted new cohorts — Gen Alpha, male athletes, pet owners, “MomTok” — and across more channels than ever.


The Best of BoF 2024: A Return to Beauty Retail

Tweens went shopping in 2024, but so did just about everybody else. Massive gains in online sales were still dwarfed by in-store purchases, especially at specialty retailers, and foot traffic is expected to exceed pre-pandemic levels next year.

The Best of BoF 2024: A Return to Beauty Retail

Tweens went shopping in 2024, but so did just about everybody else. Massive gains in online sales were still dwarfed by in-store purchases, especially at specialty retailers, and foot traffic is expected to exceed pre-pandemic levels next year.


The Best of BoF 2024: How Beauty’s Biggest Companies Fared in 2024

A high-stakes succession saga at Estée Lauder Companies may have dominated headlines, but in 2024, many top beauty companies were in the midst of change and transformation.

The Best of BoF 2024: How Beauty’s Biggest Companies Fared in 2024

A high-stakes succession saga at Estée Lauder Companies may have dominated headlines, but in 2024, many top beauty companies were in the midst of change and transformation.


The Best of BoF 2024: Head to Health

In 2024, hair loss was the industry’s gain, as products targeting thinning and balding surged in sales. Consumers also began to focus more on their hair health starting at the scalp, leading to a proliferation of both scalp-focused products and education on how to use them.

The Best of BoF 2024: Head to Health

In 2024, hair loss was the industry’s gain, as products targeting thinning and balding surged in sales. Consumers also began to focus more on their hair health starting at the scalp, leading to a proliferation of both scalp-focused products and education on how to use them.


The Best of BoF 2024: Read The Lips

2024 was a banner year for both the lip category and the young consumers that craved them. But it could have been a better one for mass brands, or the prestige ones that are still hoping to be acquired.

The Best of BoF 2024: Read The Lips

2024 was a banner year for both the lip category and the young consumers that craved them. But it could have been a better one for mass brands, or the prestige ones that are still hoping to be acquired.


The Best of BoF 2024: Fragrance Defies the Beauty Slowdown

Fragrance was a standout category in 2024 amid slowdowns in the greater beauty and luxury fashion industries as brands of all types (and price points) joined the scent business, niche labels scored investments and mass perfumes drove global trends.

The Best of BoF 2024: Fragrance Defies the Beauty Slowdown

Fragrance was a standout category in 2024 amid slowdowns in the greater beauty and luxury fashion industries as brands of all types (and price points) joined the scent business, niche labels scored investments and mass perfumes drove global trends.


The Best of BoF 2024: Where Skincare Will Go Next

One of the biggest winners in the years following the pandemic, the skincare category has started to normalise, with consumers looking for more instant results, niche brands and in-office treatments.

The Best of BoF 2024: Where Skincare Will Go Next

One of the biggest winners in the years following the pandemic, the skincare category has started to normalise, with consumers looking for more instant results, niche brands and in-office treatments.


The Business of Beauty Haul of Fame: Skincare’s Secret Weapon

Meet the tiny lab in Florida making the viral formulas you’ve been craving for the last four years — and those you’ll be craving tomorrow.

The Business of Beauty Haul of Fame: Skincare’s Secret Weapon

Meet the tiny lab in Florida making the viral formulas you’ve been craving for the last four years — and those you’ll be craving tomorrow.