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Beauty

Analysis and advice on the fast-evolving beauty business.

The 5 Biggest Wellness Themes to Watch in 2025

From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.

The 5 Biggest Wellness Themes to Watch in 2025

From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.


The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists

For red carpet professionals, the fires are the latest in a series of trials.

The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists

For red carpet professionals, the fires are the latest in a series of trials.


Exclusive: Touchland Unveils First Fragrance Collection

The hand sanitiser brand celebrates its first category expansion — and tenfold growth — with a line of eight skincare-infused hair and body mists.

Exclusive: Touchland Unveils First Fragrance Collection

The hand sanitiser brand celebrates its first category expansion — and tenfold growth — with a line of eight skincare-infused hair and body mists.


Big Beauty Brands Embrace AI Skin Analysis

Beiersdorf, Clarins and L’Oréal are among the beauty companies betting big on the technology as AI mania continues and its capabilities grow.

Big Beauty Brands Embrace AI Skin Analysis

Beiersdorf, Clarins and L’Oréal are among the beauty companies betting big on the technology as AI mania continues and its capabilities grow.


Op-Ed | How Female Athletes Are Shaping the Future of Business

In an op-ed for The Business of Beauty, five-time Grand Slam champion Maria Sharapova looks back on how brand partnerships shaped her career — and how the stakes have shifted for female athletes today.

Op-Ed | How Female Athletes Are Shaping the Future of Business

In an op-ed for The Business of Beauty, five-time Grand Slam champion Maria Sharapova looks back on how brand partnerships shaped her career — and how the stakes have shifted for female athletes today.


Exclusive: Charlotte Tilbury Comes For Her Copycats

The makeup artist and mogul is taking aim at rampant “dupes” of her best-selling products with a new campaign: “Legendary. For A Reason.”

Exclusive: Charlotte Tilbury Comes For Her Copycats

The makeup artist and mogul is taking aim at rampant “dupes” of her best-selling products with a new campaign: “Legendary. For A Reason.”


The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top?

MCoBeauty is blatant in its copycat approach. Today, it enters Target.

The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top?

MCoBeauty is blatant in its copycat approach. Today, it enters Target.


Op-Ed | The Cost of Growth in Beauty

More competition and challenging external factors have made it more difficult for beauty brands to maintain momentum, said Barclays' Lauren Lieberman.

Op-Ed | The Cost of Growth in Beauty

More competition and challenging external factors have made it more difficult for beauty brands to maintain momentum, said Barclays' Lauren Lieberman.


How to Keep the Gen-Z Fragrance Boom Going

Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly.

How to Keep the Gen-Z Fragrance Boom Going

Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly.


The Top Beauty Trends to Watch in 2025

From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.

The Top Beauty Trends to Watch in 2025

From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.


The Business of Beauty Haul of Fame: Revenge of the Cheap Shampoo

The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.

The Business of Beauty Haul of Fame: Revenge of the Cheap Shampoo

The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.


Beauty’s Top M&A Targets for 2025

After a slow year for acquisitions, brands and investors alike are hoping that 2025 will yield bigger exits. But with most strategic buyers like L’Oréal and Estée Lauder operating with an even narrower lens, only a select few firms will make it.

Beauty’s Top M&A Targets for 2025

After a slow year for acquisitions, brands and investors alike are hoping that 2025 will yield bigger exits. But with most strategic buyers like L’Oréal and Estée Lauder operating with an even narrower lens, only a select few firms will make it.