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Beauty

Analysis and advice on the fast-evolving beauty business.

The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?

We asked Lush, the bodycare giant which closed its accounts in 2021.

The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?

We asked Lush, the bodycare giant which closed its accounts in 2021.


How TikTok Trends Feed the Beauty Product Pipeline

TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.

How TikTok Trends Feed the Beauty Product Pipeline

TikTok trends have caused entire product categories, from snail mucin serums to bronzing drops, to go mainstream, but that pipeline’s future is uncertain.


Estée Lauder Knows How to Cut Costs. Can It Also Rebuild Growth?

Tuesday’s second-quarter earnings detailed the conglomerate’s plans to streamline the business, with more job cuts and corporate restructuring to come. Getting the company back to growth will mean closing the intention gap.

Estée Lauder Knows How to Cut Costs. Can It Also Rebuild Growth?

Tuesday’s second-quarter earnings detailed the conglomerate’s plans to streamline the business, with more job cuts and corporate restructuring to come. Getting the company back to growth will mean closing the intention gap.


Why Drugstores Still Aren’t Beauty Hubs

American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.

Why Drugstores Still Aren’t Beauty Hubs

American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.


The Niche Fragrance Brands Set to Break Through in 2025

Beauty’s most dynamic category is outperforming an otherwise cooling market, with no shortage of hopeful new brands or viral moments. These are the brands to watch.

The Niche Fragrance Brands Set to Break Through in 2025

Beauty’s most dynamic category is outperforming an otherwise cooling market, with no shortage of hopeful new brands or viral moments. These are the brands to watch.


The Business of Beauty Haul of Fame: Show, Don’t Smell

Can’t sniff a new fragrance? You might be more likely to buy it.

The Business of Beauty Haul of Fame: Show, Don’t Smell

Can’t sniff a new fragrance? You might be more likely to buy it.


Estée Lauder Companies' Makeover Begins

In order to reverse its sales decline, the company is reportedly considering selling off poorer-performing, lower-margin brands and cutting other costs. Investors want to see the fat trimmed, and more room created for future growth.

Estée Lauder Companies' Makeover Begins

In order to reverse its sales decline, the company is reportedly considering selling off poorer-performing, lower-margin brands and cutting other costs. Investors want to see the fat trimmed, and more room created for future growth.


Kids Are Having Birthday Parties at Sephora Now

Beauty retailers are playing host to skincare-obsessed tweens and teens on their special day. Can scavenger hunts, makeup tutorials and goodie bags create lifelong customers?

Kids Are Having Birthday Parties at Sephora Now

Beauty retailers are playing host to skincare-obsessed tweens and teens on their special day. Can scavenger hunts, makeup tutorials and goodie bags create lifelong customers?


How Skincare Products Can Prove Their Value

In the face of discount-seeking consumers and dupe culture, brands are doing more to prove their formulas are worth their premium prices.

How Skincare Products Can Prove Their Value

In the face of discount-seeking consumers and dupe culture, brands are doing more to prove their formulas are worth their premium prices.


Exclusive: Glow Recipe Launches Skincare-Based Makeup

The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.

Exclusive: Glow Recipe Launches Skincare-Based Makeup

The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.


The Business of Beauty Haul of Fame: How Lip Gloss Doubled Its Price

All about those zinc-topped tubes, and why they’re everywhere right now.

The Business of Beauty Haul of Fame: How Lip Gloss Doubled Its Price

All about those zinc-topped tubes, and why they’re everywhere right now.


Kim Kardashian’s Skky Partners Takes Minority Stake in 111Skin

The private equity firm made a “significant” minority investment in the UK-based skincare brand.

Kim Kardashian’s Skky Partners Takes Minority Stake in 111Skin

The private equity firm made a “significant” minority investment in the UK-based skincare brand.