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Beauty

Analysis and advice on the fast-evolving beauty business.

Amazon Questioned by Congress Over Growing TikTok Relationship

In a closed-door meeting with the House Select Committee on China, Amazon representatives faced scrutiny over their new partnership with TikTok.

Amazon Questioned by Congress Over Growing TikTok Relationship

In a closed-door meeting with the House Select Committee on China, Amazon representatives faced scrutiny over their new partnership with TikTok.


Beauty’s Slowdown Goes Global

While nowhere near as dire as luxury fashion, beauty is seeing consumer momentum wane globally.

Beauty’s Slowdown Goes Global

While nowhere near as dire as luxury fashion, beauty is seeing consumer momentum wane globally.


Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?

Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.

Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?

Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.


Inside the Search for the Next Cerave

The L’Oréal-owned skincare line grew its sales almost five times between 2017 and 2021, riding a wave of enthusiasm for straightforward, affordable, expert-approved skincare, and becoming an industry-shaping force in beauty. Other mass brands are hoping for their moment in the spotlight.

Inside the Search for the Next Cerave

The L’Oréal-owned skincare line grew its sales almost five times between 2017 and 2021, riding a wave of enthusiasm for straightforward, affordable, expert-approved skincare, and becoming an industry-shaping force in beauty. Other mass brands are hoping for their moment in the spotlight.


The Business of Beauty Haul of Fame: The Sephora Exit Polls

Think love is a battlefield? Wait for 2025′s makeup trends.

The Business of Beauty Haul of Fame: The Sephora Exit Polls

Think love is a battlefield? Wait for 2025′s makeup trends.


TikTok’s Hit Korean Sunscreen Brand Makes Big US Push

Influencers are obsessed with it. Congresswoman Alexandria Ocasio-Cortez called it her “ride-or-die” sunscreen. Its hero product’s active ingredient isn’t quite legal yet, but TikTok phenomenon Beauty of Joseon is touching down in the US for the first time.

TikTok’s Hit Korean Sunscreen Brand Makes Big US Push

Influencers are obsessed with it. Congresswoman Alexandria Ocasio-Cortez called it her “ride-or-die” sunscreen. Its hero product’s active ingredient isn’t quite legal yet, but TikTok phenomenon Beauty of Joseon is touching down in the US for the first time.


The Beauty Slowdown Has Come for Indie Retailers

Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.

The Beauty Slowdown Has Come for Indie Retailers

Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.


How Big Box Retailers Won Over Premium Beauty Brands

Mass retailers like Target and Walmart have invested heavily in their beauty offerings, attracting a fresh crop of indie brands – as well as increasing their overall basket size. For brands wanting a slice of the action, scaling up is necessary.

How Big Box Retailers Won Over Premium Beauty Brands

Mass retailers like Target and Walmart have invested heavily in their beauty offerings, attracting a fresh crop of indie brands – as well as increasing their overall basket size. For brands wanting a slice of the action, scaling up is necessary.


Inside Department Stores’ Plans to Bring Beauty Customers Back

During the 2024 holiday season, stores like Macy’s and Nordstrom will do more than display gift options. They’ll also offer a glimpse of what the counter of the future could look like.

Inside Department Stores’ Plans to Bring Beauty Customers Back

During the 2024 holiday season, stores like Macy’s and Nordstrom will do more than display gift options. They’ll also offer a glimpse of what the counter of the future could look like.


A First-Day Agenda for Estée Lauder’s New CEO

From cutting costs, rebuilding brand equity and right-sizing its exposure to volatile markets, incoming chief executive Stéphane de La Faverie has a lot to accomplish if he wants to reassure investors that the company’s best days are still to come.

A First-Day Agenda for Estée Lauder’s New CEO

From cutting costs, rebuilding brand equity and right-sizing its exposure to volatile markets, incoming chief executive Stéphane de La Faverie has a lot to accomplish if he wants to reassure investors that the company’s best days are still to come.


The Business of Beauty Haul of Fame: Can a Facialist Make You More Famous?

“Handcrafted design” is a luxury retail mantra. Hollywood facialist Georgia Louise has harnessed it for a beauty launch.

The Business of Beauty Haul of Fame: Can a Facialist Make You More Famous?

“Handcrafted design” is a luxury retail mantra. Hollywood facialist Georgia Louise has harnessed it for a beauty launch.


How Consumers Are Driving a New Era of Self-Care

The global wellness industry is set to grow at a compound annual rate of between 5 and 10 percent from 2023 to 2027. BoF and Rennaï gathered leading experts from the beauty and self-care sectors together in Montréal to chart how consumers are pushing the category forwards and the innovations that provide a critical edge in a saturated market.

How Consumers Are Driving a New Era of Self-Care

The global wellness industry is set to grow at a compound annual rate of between 5 and 10 percent from 2023 to 2027. BoF and Rennaï gathered leading experts from the beauty and self-care sectors together in Montréal to chart how consumers are pushing the category forwards and the innovations that provide a critical edge in a saturated market.