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Beauty

Analysis and advice on the fast-evolving beauty business.

The Murky, Expensive World of Longevity, Explained

While there’s no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver.

The Murky, Expensive World of Longevity, Explained

While there’s no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver.


Glossier Needs More Than ‘You’ to Grow

The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.

Glossier Needs More Than ‘You’ to Grow

The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.


The Niche Perfumers Betting Big on Asia

Interest in niche fragrances is growing the overall perfume market in Asia, which has been historically dwarfed by its skincare and cosmetics segments. Global cult brands like Byredo are refreshing their local efforts to win big.

The Niche Perfumers Betting Big on Asia

Interest in niche fragrances is growing the overall perfume market in Asia, which has been historically dwarfed by its skincare and cosmetics segments. Global cult brands like Byredo are refreshing their local efforts to win big.


When Every Product Launch Is a Holiday

There’s a reason so many brands celebrate holidays like National Lash Day or National Fragrance Day — and he lives in North Dakota.

When Every Product Launch Is a Holiday

There’s a reason so many brands celebrate holidays like National Lash Day or National Fragrance Day — and he lives in North Dakota.


Ulta Beauty Braces for a Challenging 2025

The US retailer indicates a soft start to 2025 amid a global beauty slowdown.

Ulta Beauty Braces for a Challenging 2025

The US retailer indicates a soft start to 2025 amid a global beauty slowdown.


Bringing the French Pharmacy to American Retail

French girl beauty, as both a promise and value proposition, has always sold well globally, but the market for pharmacy-inspired skincare has never been more crowded — especially in the US.

Bringing the French Pharmacy to American Retail

French girl beauty, as both a promise and value proposition, has always sold well globally, but the market for pharmacy-inspired skincare has never been more crowded — especially in the US.


Is There Such a Thing as Ethical AI?

Aware of the backlash other fashion and beauty players have faced, Estée Lauder is taking a slow and cautious approach to AI by putting restrictions on what it will — and won't — do with the technology.

Is There Such a Thing as Ethical AI?

Aware of the backlash other fashion and beauty players have faced, Estée Lauder is taking a slow and cautious approach to AI by putting restrictions on what it will — and won't — do with the technology.


The Debrief | Can You Sell Sexual Wellness Without Sex?

Executive editor Brian Baskin and senior correspondent Sheena Butler-Young speak with editorial associate Yola Mzizi about how regulatory restrictions and cultural conservatism are forcing sexual wellness brands to pivot their messaging in 2025.

The Debrief | Can You Sell Sexual Wellness Without Sex?

Executive editor Brian Baskin and senior correspondent Sheena Butler-Young speak with editorial associate Yola Mzizi about how regulatory restrictions and cultural conservatism are forcing sexual wellness brands to pivot their messaging in 2025.


Can a Cult Perfumer Go Global?

Following its acquisition by Manzanita Capital last year, Brooklyn-based fragrance brand D.S. & Durga must balance its grassroots appeal and devoted following with the demands of worldwide distribution.

Can a Cult Perfumer Go Global?

Following its acquisition by Manzanita Capital last year, Brooklyn-based fragrance brand D.S. & Durga must balance its grassroots appeal and devoted following with the demands of worldwide distribution.


Novo Nordisk’s ‘Super Ozempic’ Trial Disappoints Again

The drugmaker’s shares dropped after releasing weaker-than-expected trial results for next generation drug CagriSema, which failed to outperform Eli Lilly’s Mounjaro.

Novo Nordisk’s ‘Super Ozempic’ Trial Disappoints Again

The drugmaker’s shares dropped after releasing weaker-than-expected trial results for next generation drug CagriSema, which failed to outperform Eli Lilly’s Mounjaro.


What Happened to Pat McGrath Labs?

The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.

What Happened to Pat McGrath Labs?

The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.


How to Buy a Vogue Spread

A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.

How to Buy a Vogue Spread

A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.