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Beauty

Analysis and advice on the fast-evolving beauty business.

Oops! We Shaved It Again

After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.

Oops! We Shaved It Again

After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.


What’s Next for TikTok Shop’s Billion-Dollar Beauty Business

Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.

What’s Next for TikTok Shop’s Billion-Dollar Beauty Business

Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.


How Jones Road Used AI for Its Biggest Campaign Ever

The premium American cosmetics maker used tools like OpenAI’s Deep Research to scrape the internet for customer insights to inform its new advertising campaign — and says the results better empowered its human creative team.

How Jones Road Used AI for Its Biggest Campaign Ever

The premium American cosmetics maker used tools like OpenAI’s Deep Research to scrape the internet for customer insights to inform its new advertising campaign — and says the results better empowered its human creative team.


Hailey Bieber and Tracee Ellis Ross Will Headline The Business of Beauty Global Forum

The Business of Beauty Global Forum 2025 is now streaming live from Napa Valley. Tune into the global livestream now.

Hailey Bieber and Tracee Ellis Ross Will Headline The Business of Beauty Global Forum

The Business of Beauty Global Forum 2025 is now streaming live from Napa Valley. Tune into the global livestream now.


John Cena Turns Beauty Influencer for Neutrogena

The American drugstore mainstay has tapped the pro wrestler and actor — and oft-memed — John Cena to front its latest campaign, betting that his broad appeal and a touch of humour can help the brand get back on track.

John Cena Turns Beauty Influencer for Neutrogena

The American drugstore mainstay has tapped the pro wrestler and actor — and oft-memed — John Cena to front its latest campaign, betting that his broad appeal and a touch of humour can help the brand get back on track.


Beauty Clinics in UK Offering Banned Treatments Derived From Human Cells

Exosomes, which are used by celebrities like Kim Kardashian, are mostly derived from plant or salmon cells. But now, some appear to rely on human cell matter, breaching UK and EU regulations.

Beauty Clinics in UK Offering Banned Treatments Derived From Human Cells

Exosomes, which are used by celebrities like Kim Kardashian, are mostly derived from plant or salmon cells. But now, some appear to rely on human cell matter, breaching UK and EU regulations.


Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.

Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.


The Makeup Tutorial Makes a Comeback

As consumers demand more knowledge, professional makeup artists are replacing influencers, creating tutorials that teach valuable techniques and foster brand loyalty without the sales pitch.

The Makeup Tutorial Makes a Comeback

As consumers demand more knowledge, professional makeup artists are replacing influencers, creating tutorials that teach valuable techniques and foster brand loyalty without the sales pitch.


The Debrief | What Happened to Pat McGrath Labs?

Once hailed as a billion-dollar beauty brand, Pat McGrath Labs is now facing an uncertain future. The Business of Beauty's Brennan Kilbane and Priya Rao join The Debrief to explore how creative genius doesn’t always translate into operational success.

The Debrief | What Happened to Pat McGrath Labs?

Once hailed as a billion-dollar beauty brand, Pat McGrath Labs is now facing an uncertain future. The Business of Beauty's Brennan Kilbane and Priya Rao join The Debrief to explore how creative genius doesn’t always translate into operational success.


What Colour Is Gen Alpha’s Millennial Pink? All Of Them

After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.

What Colour Is Gen Alpha’s Millennial Pink? All Of Them

After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.


How Hand Creams and Sanitisers Became a Beauty Status Symbol

The explosion in the hand care category’s popularity demonstrates the strength of appetite for scented products amongst younger shoppers, whilst older consumers increasingly seek out targeted solutions for what they perceive as an area prone to ageing.

How Hand Creams and Sanitisers Became a Beauty Status Symbol

The explosion in the hand care category’s popularity demonstrates the strength of appetite for scented products amongst younger shoppers, whilst older consumers increasingly seek out targeted solutions for what they perceive as an area prone to ageing.


Building a Better Beauty CEO

As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.

Building a Better Beauty CEO

As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.