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Beauty

Analysis and advice on the fast-evolving beauty business.

What Comes After Beauty Branding’s Bold Font Boom?

As chunky typefaces in bright colours become omnipresent on beauty shelves today, more brands are seeking new ways to stand out at retail through custom typography and more varied visuals.

What Comes After Beauty Branding’s Bold Font Boom?

As chunky typefaces in bright colours become omnipresent on beauty shelves today, more brands are seeking new ways to stand out at retail through custom typography and more varied visuals.


The Next Wellness Frontier: Your Mouth

Brands and products targeting the ‘oral microbiome’ are fuelling innovation in toothpastes, mouthwashes and tools — and wading into a controversial public health conversation.

The Next Wellness Frontier: Your Mouth

Brands and products targeting the ‘oral microbiome’ are fuelling innovation in toothpastes, mouthwashes and tools — and wading into a controversial public health conversation.


Report: Fighting Perfume Dupes Is a ‘Lost Cause’

A survey of UK fragrance consumers found that half had purchased copycats of more expensive fragrances, which are increasingly hard to legally protect, lawyers and analysts told The Guardian.

Report: Fighting Perfume Dupes Is a ‘Lost Cause’

A survey of UK fragrance consumers found that half had purchased copycats of more expensive fragrances, which are increasingly hard to legally protect, lawyers and analysts told The Guardian.


How Trendmood Gets the Scoop

The 13-year-old Instagram account — run by makeup artist Sophie Shab — is known for breaking beauty launches before anyone else. Shab is expanding her empire, inking brand partnerships and planning to open her first pop-up this summer.

How Trendmood Gets the Scoop

The 13-year-old Instagram account — run by makeup artist Sophie Shab — is known for breaking beauty launches before anyone else. Shab is expanding her empire, inking brand partnerships and planning to open her first pop-up this summer.


The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana

How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.

The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana

How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.


Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit?

Amid reports that the De Giglio-backed, Hailey Bieber-fronted brand Rhode is exploring a sale for more than $1 billion, the stealthy operator-turned-investor speaks for the first time about his bets in beauty — and his return to fashion.

Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit?

Amid reports that the De Giglio-backed, Hailey Bieber-fronted brand Rhode is exploring a sale for more than $1 billion, the stealthy operator-turned-investor speaks for the first time about his bets in beauty — and his return to fashion.


Trump’s Tariffs Send Beauty Industry Into Crisis Mode

High tariffs on top beauty import sources including South Korea and France have brands rethinking their budgets – but not necessarily their production locations.

Trump’s Tariffs Send Beauty Industry Into Crisis Mode

High tariffs on top beauty import sources including South Korea and France have brands rethinking their budgets – but not necessarily their production locations.


The Architect of Olaplex’s Turnaround

Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.

The Architect of Olaplex’s Turnaround

Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.


The Secret to Giving an Old Beauty Brand a New Look

In a beauty market obsessed with new, younger labels often have the advantage. But a set of older brands are doubling-down on their legacies via retail spaces, redesigns and reeducation to secure future growth.

The Secret to Giving an Old Beauty Brand a New Look

In a beauty market obsessed with new, younger labels often have the advantage. But a set of older brands are doubling-down on their legacies via retail spaces, redesigns and reeducation to secure future growth.


Leaders from L’Oréal, Sephora, Summer Fridays and More Join The Business of Beauty Global Awards Jury

Ali Goldstein, Carolyn Bojanowski, Robin Tsai, Marianna Hewitt and Isamaya Ffrench will join Imran Amed and Priya Rao to identify the entrepreneurs shaping the future of the beauty and wellness industry.

Leaders from L’Oréal, Sephora, Summer Fridays and More Join The Business of Beauty Global Awards Jury

Ali Goldstein, Carolyn Bojanowski, Robin Tsai, Marianna Hewitt and Isamaya Ffrench will join Imran Amed and Priya Rao to identify the entrepreneurs shaping the future of the beauty and wellness industry.


Oops! We Shaved It Again

After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.

Oops! We Shaved It Again

After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.


What’s Next for TikTok Shop’s Billion-Dollar Beauty Business

Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.

What’s Next for TikTok Shop’s Billion-Dollar Beauty Business

Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.