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The Business of Fashion

Beauty

Analysis and advice on the fast-evolving beauty business.

Trump’s Tariffs Send Beauty Industry Into Crisis Mode

High tariffs on top beauty import sources including South Korea and France have brands rethinking their budgets – but not necessarily their production locations.

Trump’s Tariffs Send Beauty Industry Into Crisis Mode

High tariffs on top beauty import sources including South Korea and France have brands rethinking their budgets – but not necessarily their production locations.

The Architect of Olaplex’s Turnaround

Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.

The Architect of Olaplex’s Turnaround

Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.

The Secret to Giving an Old Beauty Brand a New Look

In a beauty market obsessed with new, younger labels often have the advantage. But a set of older brands are doubling-down on their legacies via retail spaces, redesigns and reeducation to secure future growth.

The Secret to Giving an Old Beauty Brand a New Look

In a beauty market obsessed with new, younger labels often have the advantage. But a set of older brands are doubling-down on their legacies via retail spaces, redesigns and reeducation to secure future growth.

Leaders from L’Oréal, Sephora, Summer Fridays and More Join The Business of Beauty Global Awards Jury

Ali Goldstein, Carolyn Bojanowski, Robin Tsai, Marianna Hewitt and Isamaya Ffrench will join Imran Amed and Priya Rao to identify the entrepreneurs shaping the future of the beauty and wellness industry.

Leaders from L’Oréal, Sephora, Summer Fridays and More Join The Business of Beauty Global Awards Jury

Ali Goldstein, Carolyn Bojanowski, Robin Tsai, Marianna Hewitt and Isamaya Ffrench will join Imran Amed and Priya Rao to identify the entrepreneurs shaping the future of the beauty and wellness industry.

Oops! We Shaved It Again

After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.

Oops! We Shaved It Again

After some false alarms, the bikini line lives another day — thanks to Gen Z consumers.

What’s Next for TikTok Shop’s Billion-Dollar Beauty Business

Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.

What’s Next for TikTok Shop’s Billion-Dollar Beauty Business

Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.

How Jones Road Used AI for Its Biggest Campaign Ever

The premium American cosmetics maker used tools like OpenAI’s Deep Research to scrape the internet for customer insights to inform its new advertising campaign — and says the results better empowered its human creative team.

How Jones Road Used AI for Its Biggest Campaign Ever

The premium American cosmetics maker used tools like OpenAI’s Deep Research to scrape the internet for customer insights to inform its new advertising campaign — and says the results better empowered its human creative team.

Hailey Bieber and Tracee Ellis Ross Will Headline The Business of Beauty Global Forum

The Business of Beauty Global Forum 2025 is now streaming live from Napa Valley. Tune into the global livestream now.

Hailey Bieber and Tracee Ellis Ross Will Headline The Business of Beauty Global Forum

The Business of Beauty Global Forum 2025 is now streaming live from Napa Valley. Tune into the global livestream now.

John Cena Turns Beauty Influencer for Neutrogena

The American drugstore mainstay has tapped the pro wrestler and actor — and oft-memed — John Cena to front its latest campaign, betting that his broad appeal and a touch of humour can help the brand get back on track.

John Cena Turns Beauty Influencer for Neutrogena

The American drugstore mainstay has tapped the pro wrestler and actor — and oft-memed — John Cena to front its latest campaign, betting that his broad appeal and a touch of humour can help the brand get back on track.

Beauty Clinics in UK Offering Banned Treatments Derived From Human Cells

Exosomes, which are used by celebrities like Kim Kardashian, are mostly derived from plant or salmon cells. But now, some appear to rely on human cell matter, breaching UK and EU regulations.

Beauty Clinics in UK Offering Banned Treatments Derived From Human Cells

Exosomes, which are used by celebrities like Kim Kardashian, are mostly derived from plant or salmon cells. But now, some appear to rely on human cell matter, breaching UK and EU regulations.

Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.

Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.

The Makeup Tutorial Makes a Comeback

As consumers demand more knowledge, professional makeup artists are replacing influencers, creating tutorials that teach valuable techniques and foster brand loyalty without the sales pitch.

The Makeup Tutorial Makes a Comeback

As consumers demand more knowledge, professional makeup artists are replacing influencers, creating tutorials that teach valuable techniques and foster brand loyalty without the sales pitch.

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