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The Business of Fashion

Beauty

Analysis and advice on the fast-evolving beauty business.

Do Beauty Brands Need Sample Sales?

Borrowing from fashion’s playbook, beauty brands are using limited-time shopping events to clear excess inventory. But the fast-paced, discount-driven model poses unique challenges for cosmetics, skincare and haircare.

Do Beauty Brands Need Sample Sales?

Borrowing from fashion’s playbook, beauty brands are using limited-time shopping events to clear excess inventory. But the fast-paced, discount-driven model poses unique challenges for cosmetics, skincare and haircare.

Sexual Wellness Start-Up Dame Acquires Chakrubs

The deal marks Dame’s second acquisition in the last year as the $125 vibrator seller seeks to grow market share in the sexual wellness sector.

Sexual Wellness Start-Up Dame Acquires Chakrubs

The deal marks Dame’s second acquisition in the last year as the $125 vibrator seller seeks to grow market share in the sexual wellness sector.

Boots Workers Worry About Sycamore Cost Cuts

Employees at Boots are fearful of what Sycamore Partners’ takeover of Walgreens Boots Alliance means for the future of the UK-based chemist, The Guardian reports.

Boots Workers Worry About Sycamore Cost Cuts

Employees at Boots are fearful of what Sycamore Partners’ takeover of Walgreens Boots Alliance means for the future of the UK-based chemist, The Guardian reports.

Carol’s Daughter on Life After L’Oréal

More than a decade after selling to the French conglomerate, founder Lisa Price returns to the helm of her beauty brand, in a move that reflects a shifting landscape for Black-owned beauty businesses.

Carol’s Daughter on Life After L’Oréal

More than a decade after selling to the French conglomerate, founder Lisa Price returns to the helm of her beauty brand, in a move that reflects a shifting landscape for Black-owned beauty businesses.

Beauty Dupes Are More Expensive Than the Originals Now

Your lipstick’s evil twin is gonna cost you. After years of cheap copycats, a new slew of makeup doppelgangers boast near-identical formulas and packaging… and higher prices. Here’s why shoppers are buying them anyway.

Beauty Dupes Are More Expensive Than the Originals Now

Your lipstick’s evil twin is gonna cost you. After years of cheap copycats, a new slew of makeup doppelgangers boast near-identical formulas and packaging… and higher prices. Here’s why shoppers are buying them anyway.

The Beauty and Fashion Brands That Won Coachella 2025

Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.

The Beauty and Fashion Brands That Won Coachella 2025

Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.

What Comes After Beauty Branding’s Bold Font Boom?

As chunky typefaces in bright colours become omnipresent on beauty shelves today, more brands are seeking new ways to stand out at retail through custom typography and more varied visuals.

What Comes After Beauty Branding’s Bold Font Boom?

As chunky typefaces in bright colours become omnipresent on beauty shelves today, more brands are seeking new ways to stand out at retail through custom typography and more varied visuals.

The Next Wellness Frontier: Your Mouth

Brands and products targeting the ‘oral microbiome’ are fuelling innovation in toothpastes, mouthwashes and tools — and wading into a controversial public health conversation.

The Next Wellness Frontier: Your Mouth

Brands and products targeting the ‘oral microbiome’ are fuelling innovation in toothpastes, mouthwashes and tools — and wading into a controversial public health conversation.

Report: Fighting Perfume Dupes Is a ‘Lost Cause’

A survey of UK fragrance consumers found that half had purchased copycats of more expensive fragrances, which are increasingly hard to legally protect, lawyers and analysts told The Guardian.

Report: Fighting Perfume Dupes Is a ‘Lost Cause’

A survey of UK fragrance consumers found that half had purchased copycats of more expensive fragrances, which are increasingly hard to legally protect, lawyers and analysts told The Guardian.

How Trendmood Gets the Scoop

The 13-year-old Instagram account — run by makeup artist Sophie Shab — is known for breaking beauty launches before anyone else. Shab is expanding her empire, inking brand partnerships and planning to open her first pop-up this summer.

How Trendmood Gets the Scoop

The 13-year-old Instagram account — run by makeup artist Sophie Shab — is known for breaking beauty launches before anyone else. Shab is expanding her empire, inking brand partnerships and planning to open her first pop-up this summer.

The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana

How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.

The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana

How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.

Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit?

Amid reports that the De Giglio-backed, Hailey Bieber-fronted brand Rhode is exploring a sale for more than $1 billion, the stealthy operator-turned-investor speaks for the first time about his bets in beauty — and his return to fashion.

Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit?

Amid reports that the De Giglio-backed, Hailey Bieber-fronted brand Rhode is exploring a sale for more than $1 billion, the stealthy operator-turned-investor speaks for the first time about his bets in beauty — and his return to fashion.

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