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The Business of Fashion

Beauty

Analysis and advice on the fast-evolving beauty business.

Inside the Met Gala’s Many Facial Suites

Over the first weekend of May, facialists descended on New York City to set up treatment rooms for their celebrity clientele, in a marketing exercise that is becoming common for skincare brands hoping to give their products a high-fashion gloss.

Inside the Met Gala’s Many Facial Suites

Over the first weekend of May, facialists descended on New York City to set up treatment rooms for their celebrity clientele, in a marketing exercise that is becoming common for skincare brands hoping to give their products a high-fashion gloss.

The Met’s Madame X-Rated Opportunity

Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?

The Met’s Madame X-Rated Opportunity

Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?

At Estée Lauder Companies, Growth Remains Elusive

The company’s latest results show progress in cutting costs, but projects a steeper slide in sales this year than previously anticipated.

At Estée Lauder Companies, Growth Remains Elusive

The company’s latest results show progress in cutting costs, but projects a steeper slide in sales this year than previously anticipated.

CVS Drops Lilly’s Zepbound as Preferred Drug in Novo Win

Starting July 1, Wegovy, not Zepbound, will be preferred on CVS Caremark’s standard formulary.

CVS Drops Lilly’s Zepbound as Preferred Drug in Novo Win

Starting July 1, Wegovy, not Zepbound, will be preferred on CVS Caremark’s standard formulary.

Can Designer Perfumes Win Over the Niche Customer?

Luxury fashion brands like Bottega Veneta, Balmain and Rabanne are looking to cash in on the niche fragrance boom with new lines of ultra-premium scents. They face tough competition from more agile indies — and are dealing with a different kind of customer.

Can Designer Perfumes Win Over the Niche Customer?

Luxury fashion brands like Bottega Veneta, Balmain and Rabanne are looking to cash in on the niche fragrance boom with new lines of ultra-premium scents. They face tough competition from more agile indies — and are dealing with a different kind of customer.

Allure Magazine Launches Philippines Edition

Condé Nast’s beauty title enters its second Asian market after Korea through a new licensing agreement with Mega Global Licensing Inc.

Allure Magazine Launches Philippines Edition

Condé Nast’s beauty title enters its second Asian market after Korea through a new licensing agreement with Mega Global Licensing Inc.

How to Sell Sex to Gen-Z

A new generation of consumers that craves playfulness, inclusivity beyond gender binaries, and a sense of emotional nuance is rejecting the corporate polish, female empowerment lingo and ‘MoMa-esque’ toy designs that defined pandemic-era sexual wellness brands.

How to Sell Sex to Gen-Z

A new generation of consumers that craves playfulness, inclusivity beyond gender binaries, and a sense of emotional nuance is rejecting the corporate polish, female empowerment lingo and ‘MoMa-esque’ toy designs that defined pandemic-era sexual wellness brands.

Ulta Looks to Rekindle the Magic With Cowboys, Squishmallows and Prada

At the retailer’s first ever experiential beauty event held deep in the heart of Texas, Ulta Beauty wrangled 1,500 consumers and nearly 200 brands as it wrestles with an industry-wide slowdown.

Ulta Looks to Rekindle the Magic With Cowboys, Squishmallows and Prada

At the retailer’s first ever experiential beauty event held deep in the heart of Texas, Ulta Beauty wrangled 1,500 consumers and nearly 200 brands as it wrestles with an industry-wide slowdown.

Foreign Sunscreens Battle It Out in the Biggest SPF Market in the World

Sun care brands hoping to win over the US, like Australia’s Naked Sundays or Korea’s Beauty of Joseon, have to play by the FDA’s (regressive) rules.

Foreign Sunscreens Battle It Out in the Biggest SPF Market in the World

Sun care brands hoping to win over the US, like Australia’s Naked Sundays or Korea’s Beauty of Joseon, have to play by the FDA’s (regressive) rules.

Perfume Is the New Status Hoodie

As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.

Perfume Is the New Status Hoodie

As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.

How to Get Beauty PR Right in Africa

Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.

How to Get Beauty PR Right in Africa

Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.

Do Beauty Brands Need Sample Sales?

Borrowing from fashion’s playbook, beauty brands are using limited-time shopping events to clear excess inventory. But the fast-paced, discount-driven model poses unique challenges for cosmetics, skincare and haircare.

Do Beauty Brands Need Sample Sales?

Borrowing from fashion’s playbook, beauty brands are using limited-time shopping events to clear excess inventory. But the fast-paced, discount-driven model poses unique challenges for cosmetics, skincare and haircare.

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